Kinetic Recruitment vs Robert Walters:Which is more popular by branded search in New Zealand?
In August 2026, Robert Walters had more branded searches than Kinetic Recruitment among general professional recruitment in New Zealand. Robert Walters was estimated to have 1.4K branded searches compared to Kinetic Recruitment’s 330, and held a 9.4% Share of Search versus Kinetic Recruitment’s 2.2%.
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Which is more popular in search, Kinetic Recruitment or Robert Walters?
Generalist and multi-discipline professional recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robert Walters, Kinetic Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Enterprise Recruitment | Hunter Campbell | Madison Recruitment | Beyond Recruitment | Robert Walters | Consult Recruitment | 1st Call Recruitment | Greenlight Recruitment | Frog Recruitment | Kinetic Recruitment | Origin Talent | Evolve Recruitment | Eclipse Recruitment |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.7% | 11.8% | 17% | 11.6% | 12.2% | 9.6% | 6.3% | 4.2% | 2.8% | 4.2% | 1.8% | 0.84% | 0.98% |
| Nov 2025 | 20.1% | 13.2% | 15.8% | 10.9% | 9.4% | 6.1% | 5.9% | 4% | 3.2% | 6% | 2.6% | 1.4% | 1.4% |
| Dec 2025 | 19.6% | 10.2% | 20.4% | 10.6% | 10.4% | 6.1% | 8.6% | 3.8% | 3.1% | 3.8% | 1.7% | 0.58% | 1.1% |
| Jan 2026 | 17.6% | 7.6% | 21.8% | 11.3% | 10.3% | 7.1% | 7.1% | 5% | 3.3% | 5.1% | 1.3% | 1% | 1.5% |
| Feb 2026 | 16.6% | 11.5% | 21.1% | 10.9% | 11.6% | 7% | 7.1% | 4% | 2.7% | 4% | 1% | 1.4% | 1% |
| Mar 2026 | 16.1% | 12.8% | 18.6% | 12.2% | 11.1% | 8.4% | 6.4% | 3.8% | 3% | 3.8% | 1.4% | 1.6% | 0.88% |
| Apr 2026 | 18.8% | 9.9% | 17.6% | 13.7% | 12.3% | 6.6% | 6.5% | 4.3% | 3.5% | 2.9% | 1.9% | 1.2% | 0.79% |
| May 2026 | 17.1% | 11.6% | 17.7% | 13.1% | 11.6% | 7.2% | 6.1% | 4.1% | 4.9% | 2.2% | 1.8% | 2% | 0.61% |
| Jun 2026 | 21.2% | 10.8% | 16.4% | 12% | 11.1% | 6.6% | 6.5% | 4.6% | 4.6% | 2.5% | 1.7% | 1.3% | 0.64% |
| Jul 2026 | 20.9% | 11.4% | 16.6% | 13% | 11.5% | 7.1% | 6% | 4% | 3.9% | 2.2% | 1.2% | 1.3% | 0.8% |
| Aug 2026 | 17.5% | 16.5% | 15.9% | 12.8% | 9.4% | 7% | 5.9% | 4.8% | 4% | 2.2% | 1.7% | 1.3% | 0.93% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Kinetic Recruitment and Robert Walters comparison changed over the last 12 months?
3 findings
- Robert Walters was ahead of Kinetic Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kinetic Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 4.2% to 2.2%, and its estimated monthly branded searches moved from 600 to 330.
- Across the 11 months ending August 2026, Robert Walters’ estimated Share of Search among general professional recruitment in New Zealand moved from 12.2% to 9.4%, and its estimated monthly branded searches moved from 1.8K to 1.4K.
How did search popularity change for New Zealand general professional recruitment in August 2026?
3 changes
In August 2026, Hunter Campbell overtook Robert Walters to rank 2nd among general professional recruitment in New Zealand, at 16.5%.
In August 2026, Robert Walters lost estimated Share of Search among general professional recruitment in New Zealand, from 11.5% to 9.4%.
Estimated monthly branded searches for Kinetic Recruitment in New Zealand fell 45% over 11 measured months, from 600 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kinetic Recruitment’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinetic Recruitment
2 branded search terms
- Kinetic Recruitment
- kinetic recruitment jobs
Robert Walters
5 branded search terms
- Robert Walters
- robert walters jobs
- robert walters recruiter
- robert walters recruitment
- robert walters vacancies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.