Brandwave

How popular isRobert Walters?

In September 2026, people searched for Robert Walters by name about 1,400 times in New Zealand, a 20% decrease from the previous year. These searches made up 52.2% of all New Zealand salary benchmarking and pay intelligence provider searches, placing Robert Walters first out of seven providers. When we asked both ChatGPT and Google AI Overviews about salary benchmarking and pay intelligence providers, Robert Walters appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Robert Walters is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Robert WaltersShare of searches 52.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. Korn FerryShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Strategic PayShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. LiveRemShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PayscaleShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Robert Walters is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategic Pay1st
  2. Payscale2nd
  3. Mercer3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. Ravio6th
  7. LiveRem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korn Ferry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strategic Pay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payscale2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiveRem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salary benchmarking and pay intelligence providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salary benchmarking and pay intelligence providers compete with Robert Walters?

Robert Walters against salary benchmarking and pay intelligence providers in New Zealand, by month

Share of searches by month for Robert Walters, Korn Ferry, Strategic Pay, LiveRem, Payscale. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryStrategic PayLiveRemPayscaleMercerRavio
Oct 202556.7%17%12.4%5%7.8%0.35%0.71%
Nov 202553.1%15.9%17.1%7.3%4.9%0.82%0.82%
Dec 202553.5%17.1%18.2%4.8%5.3%0.53%0.53%
Jan 202651.8%15.5%13.5%12.7%4.8%0.8%0.8%
Feb 202658.4%14.2%12.4%7.7%6.6%0.36%0.36%
Mar 202650.2%18.5%13.8%11%5.6%0.31%0.63%
Apr 202656.7%17%15.2%5.7%4.3%0.35%0.71%
May 202654.6%16.4%12.6%10.2%5.1%0.34%0.68%
Jun 202655.9%16.8%11.9%8.4%6.3%0.35%0.35%
Jul 202651.9%19.2%13.3%9.7%4.9%0.65%0.32%
Aug 202652.8%19.5%13.8%7.7%4.9%0.41%0.81%
Sep 202652.2%19.3%14.1%7.6%6%0.4%0.4%

  1. 1.Robert Walters

    52.2%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Korn Ferry

    19.3%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Strategic Pay

    14.1%

    Held 3rd. 350 estimated branded searches, +2.9% vs prior month. Share +0.2 points.

  4. 4.LiveRem

    7.6%

    Held 4th. 190 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Payscale

    6%

    Held 5th. 150 estimated branded searches, +25% vs prior month. Share +1.1 points.

  6. 6.Mercer

    0.4%

    Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ravio

    0.4%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.

Compare popularity between Robert Walters and its closest rivals

Every comparison with Robert Walters

46 comparisons

How has branded search demand for Robert Walters changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Robert Walters in New Zealand fell from 1.8K to 1.4K.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among salary benchmarking and pay intelligence providers in New Zealand decreased from 56.7% to 52.2%.
  • Across the 12 months ending September 2026, Robert Walters’ share of searches among salary benchmarking and pay intelligence providers in New Zealand peaked at 58.4% in February 2026 and was lowest at 50.2% in March 2026.

How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026?

6 changes

  1. In September 2026, Payscale gained share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 4.9% to 6%.

  2. In September 2026, Robert Walters lost share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 52.8% to 52.2%.

  3. Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026.

  4. In September 2026, Mercer rose from 7th to 6th among salary benchmarking and pay intelligence providers in New Zealand.

  5. In September 2026, Ravio fell from 6th to 7th among salary benchmarking and pay intelligence providers in New Zealand.

  6. Estimated monthly branded searches for LiveRem in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.

How are Robert Walters’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Robert Walters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Robert Walters
  • robert walters jobs
  • robert walters recruiter
  • robert walters recruitment
  • robert walters vacancies

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How the Brand Demand Index is measured

Where does Robert Walters compete?

Robert Walters is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
General professional recruitment5th of 1310.8%Show ranking
Technology recruitment agencies1st of 1220.3%Show ranking
Executive search firms1st of 1323.1%Show ranking
Christchurch recruitment agencies8th of 94.5%Show ranking
Salary benchmarking and pay intelligence providers1st of 752.2%Shown above
Wellington recruitment agencies2nd of 920.9%Show ranking
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