Brandwave

Johnson Partners vs Robert Walters:Which is more popular?

In September 2026, Robert Walters had more branded searches than Johnson Partners among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Johnson Partners had 140. Robert Walters made up 23.1% of all executive search firm searches we track, and Johnson Partners accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about executive search firms, Johnson Partners and Robert Walters each appeared in two of the three answers. Johnson Partners was mentioned before Robert Walters in every answer that named either.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Robert Walters, about 9 searches for every 1 for Johnson Partners

Robert Walters 1.3K searchesJohnson Partners 140 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Johnson Partners in 2 of 3Robert Walters in 2 of 3

Who does AI recommend more?

Johnson Partners, named ahead of Robert Walters in 2 of 2 answers

Johnson Partners first in 2Robert Walters never first

Follow Johnson Partners vs Robert Walters and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Johnson Partners and Robert Walters were each mentioned in two out of three: in two of the three ChatGPT answers. Johnson Partners was listed before Robert Walters in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Johnson Partners or Robert Walters more popular in search?

This chart shows how often people search Google for Johnson Partners and Robert Walters by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Johnson Partners and Robert Walters among executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, Johnson Partners. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Johnson Partners and Robert Walters comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

1 change

  1. Estimated monthly branded searches for Robert Walters in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Johnson Partners’ and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Johnson Partners

1 branded search term

  • johnson partners

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free