Brandwave

Salary benchmarking and pay intelligence providers in New Zealand:Which brands are most popular in search?

In August 2026, Strategic Pay was the most searched among salary benchmarking and pay intelligence providers in New Zealand, with an estimated 430 branded searches and 55.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Strategic Pay55.1%
  2. LiveRem28.2%
  3. Payscale16.7%

Follow salary benchmarking and pay intelligence providers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Employer-facing salary benchmarking data and pay intelligence available in New Zealand, including live payroll-derived benchmarks, remuneration survey tools, and compensation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among salary benchmarking and pay intelligence providers in New Zealand, by month

Share of Search by month for Strategic Pay, LiveRem, Payscale. The figures are in the table below the chart.

View monthly share of search table
MonthStrategic PayLiveRemPayscale
Oct 202551.3%19.2%29.5%
Nov 202563.1%22.6%14.3%
Dec 202566.1%16.1%17.7%
Jan 202647.8%37.8%14.4%
Feb 202647.1%31%21.8%
Mar 202648.2%35.1%16.7%
Apr 202662.7%22.9%14.5%
May 202646.5%37.4%16.2%
Jun 202648.3%30.3%21.3%
Jul 202649.5%34.7%15.8%
Aug 202655.1%28.2%16.7%
Sep 2026———

This month’s ranking, August 2026

  1. held 1st · 430 estimated branded searches · -14% vs prior month · +5.6 points

  2. 2.LiveRem

    28.2%

    held 2nd · 220 estimated branded searches · -37.1% vs prior month · -6.4 points

  3. 3.Payscale

    16.7%

    held 3rd · 130 estimated branded searches · -18.8% vs prior month · +0.8 points

Compare search popularity between leading brands

Which brand is most popular in search among salary benchmarking and pay intelligence providers in New Zealand?

In August 2026, Strategic Pay was the most searched among salary benchmarking and pay intelligence providers in New Zealand, with an estimated 430 branded searches and 55.1% estimated Share of Search within this set. LiveRem is in 2nd place, 26.9 percentage points behind at 28.2% Share of Search.

New Zealand salary benchmarking and pay intelligence providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Strategic Pay51.3% → 55.1%66.1%Dec 202546.5%May 20261st
LiveRem19.2% → 28.2%37.8%Jan 202616.1%Dec 20253rd → 2nd
Payscale29.5% → 16.7%29.5%Oct 202514.3%Nov 20252nd → 3rd

Each finding as a sentence

  • Across the 11 months ending August 2026, Strategic Pay’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand increased from 51.3% to 55.1%.
  • Across the 11 months ending August 2026, LiveRem’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand increased from 19.2% to 28.2%.
  • Across the 11 months ending August 2026, Payscale’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand decreased from 29.5% to 16.7%.
  • Across the 11 months ending August 2026, Strategic Pay’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand peaked at 66.1% in December 2025 and was lowest at 46.5% in May 2026.
  • Across the 11 months ending August 2026, LiveRem’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand peaked at 37.8% in January 2026 and was lowest at 16.1% in December 2025.
  • Across the 11 months ending August 2026, Payscale’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand peaked at 29.5% in October 2025 and was lowest at 14.3% in November 2025.
  • Across the 11 months ending August 2026, LiveRem rose from 3rd to 2nd among salary benchmarking and pay intelligence providers in New Zealand.
  • Across the 11 months ending August 2026, Payscale fell from 2nd to 3rd among salary benchmarking and pay intelligence providers in New Zealand.

How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in August 2026?

  1. In August 2026, Strategic Pay gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 49.5% to 55.1%.

  2. In August 2026, Payscale gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 15.8% to 16.7%.

  3. In August 2026, LiveRem lost estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 34.7% to 28.2%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.