LiveRem vs Strategic Pay:Which is more popular by branded search in New Zealand?
In August 2026, Strategic Pay had more branded searches than LiveRem among salary benchmarking and pay intelligence providers in New Zealand. Strategic Pay was estimated to have 430 branded searches compared to LiveRem’s 220, and held a 55.1% Share of Search versus LiveRem’s 28.2%.
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Which is more popular in search, LiveRem or Strategic Pay?
Employer-facing salary benchmarking data and pay intelligence available in New Zealand, including live payroll-derived benchmarks, remuneration survey tools, and compensation software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strategic Pay, LiveRem. The figures are in the table below the chart.
View monthly share of search table
| Month | Strategic Pay | LiveRem | Payscale |
|---|---|---|---|
| Oct 2025 | 51.3% | 19.2% | 29.5% |
| Nov 2025 | 63.1% | 22.6% | 14.3% |
| Dec 2025 | 66.1% | 16.1% | 17.7% |
| Jan 2026 | 47.8% | 37.8% | 14.4% |
| Feb 2026 | 47.1% | 31% | 21.8% |
| Mar 2026 | 48.2% | 35.1% | 16.7% |
| Apr 2026 | 62.7% | 22.9% | 14.5% |
| May 2026 | 46.5% | 37.4% | 16.2% |
| Jun 2026 | 48.3% | 30.3% | 21.3% |
| Jul 2026 | 49.5% | 34.7% | 15.8% |
| Aug 2026 | 55.1% | 28.2% | 16.7% |
| Sep 2026 | — | — | — |
How has the LiveRem and Strategic Pay comparison changed over the last 12 months?
3 findings
- Strategic Pay was ahead of LiveRem in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LiveRem’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand moved from 19.2% to 28.2%, and its estimated monthly branded searches moved from 150 to 220.
- Across the 11 months ending August 2026, Strategic Pay’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand moved from 51.3% to 55.1%, and its estimated monthly branded searches moved from 400 to 430.
How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in August 2026?
2 changes
In August 2026, Strategic Pay gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 49.5% to 55.1%.
In August 2026, LiveRem lost estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 34.7% to 28.2%.
How each brand is measured
Brandwave collects information about searches that people make online using LiveRem’s and Strategic Pay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LiveRem
4 branded search terms
- live rem
- live rem nz
- liverem
- liverem nz
Strategic Pay
5 branded search terms
- rem on demand
- rem on-demand
- strategic pay
- strategic pay nz
- strategicpay
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.