How popular isStrategic Pay in search?
In August 2026, there were an estimated 430 branded searches for Strategic Pay in New Zealand which is up 7.5% over the last 11 months. Strategic Pay holds 55.1% estimated Share of Search among New Zealand salary benchmarking and pay intelligence providers and is ranked 1st of 3 competitors for search popularity.
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Which salary benchmarking and pay intelligence providers compete with Strategic Pay?
Share of Search by month for Strategic Pay, LiveRem, Payscale. The figures are in the table below the chart.
View monthly share of search table
| Month | Strategic Pay | LiveRem | Payscale |
|---|---|---|---|
| Oct 2025 | 51.3% | 19.2% | 29.5% |
| Nov 2025 | 63.1% | 22.6% | 14.3% |
| Dec 2025 | 66.1% | 16.1% | 17.7% |
| Jan 2026 | 47.8% | 37.8% | 14.4% |
| Feb 2026 | 47.1% | 31% | 21.8% |
| Mar 2026 | 48.2% | 35.1% | 16.7% |
| Apr 2026 | 62.7% | 22.9% | 14.5% |
| May 2026 | 46.5% | 37.4% | 16.2% |
| Jun 2026 | 48.3% | 30.3% | 21.3% |
| Jul 2026 | 49.5% | 34.7% | 15.8% |
| Aug 2026 | 55.1% | 28.2% | 16.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 430 | -14% | +5.6 points | |
| 2, held 2nd | 28.2% | 220 | -37.1% | -6.4 points | |
| 3, held 3rd | 16.7% | 130 | -18.8% | +0.8 points |
Compare search popularity between Strategic Pay and its closest rivals
How has branded search demand for Strategic Pay changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Strategic Pay in New Zealand rose from 400 to 430.
- Across the 11 months ending August 2026, Strategic Pay’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand increased from 51.3% to 55.1%.
- Across the 11 months ending August 2026, Strategic Pay’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand peaked at 66.1% in December 2025 and was lowest at 46.5% in May 2026.
How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in August 2026?
3 changes
In August 2026, Strategic Pay gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 49.5% to 55.1%.
In August 2026, Payscale gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 15.8% to 16.7%.
In August 2026, LiveRem lost estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 34.7% to 28.2%.
How is Strategic Pay measured?
Brandwave collects information about searches that people make online using Strategic Pay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- rem on demand
- rem on-demand
- strategic pay
- strategic pay nz
- strategicpay
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Is Strategic Pay your brand?
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