Brandwave

Robert Walters vs Talent Army:Which is more popular?

In September 2026, Robert Walters had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Robert Walters had about 1,300 branded searches, while Talent Army had 400. Robert Walters made up 20.3% of all technology recruitment agency searches we track, and Talent Army accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Robert Walters appeared in three of the five answers and Talent Army in none.

Among technology recruitment agencies in New Zealand in September 2026

Who do people search for more?

Robert Walters, about 3 searches for every 1 for Talent Army

Robert Walters 1.3K searchesTalent Army 400 searches

Who does AI mention more?

Robert Walters, mentioned in 3 of 5 answers, Talent Army in 0

Robert Walters in 3 of 5Talent Army in 0 of 5

Who does AI recommend more?

Robert Walters, the only one of the two named

Robert Walters first in 3Talent Army never named

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Walters was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Talent Army did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. Campfire Digital Recruitment–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Robert Walters or Talent Army more popular in search?

This chart shows how often people search Google for Robert Walters and Talent Army by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Robert Walters and Talent Army among technology recruitment agencies in New Zealand, by month

Share of searches by month for Robert Walters, Talent Army. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaRobert HalfYounityAbsolute ITTalent ArmyFind RecruitmentCampfire Digital RecruitmentRecruit ITDigital GarageTechspace ConsultingSunstone Talent
Oct 202523.7%22.1%8.7%7.1%9.2%5.9%5.8%5.8%3.9%3.1%1.3%3.4%
Nov 202520%19.7%11.1%11.1%7.7%9.2%7.4%5.2%3.1%2.6%1.1%1.8%
Dec 202523.9%19.6%9.3%11.5%9.8%6.4%6.2%4.1%4.1%2.1%1.2%1.9%
Jan 202622.5%18.2%12.5%6.7%8.7%5.7%6.7%5%4.8%3.6%2.4%3.1%
Feb 202623.2%16.6%10.4%8.5%8.8%9%6.9%4.1%3.5%3.8%2.5%2.7%
Mar 202620.1%20.5%11.1%9%11.3%7.7%6%4%3.8%3.3%1.8%1.5%
Apr 202623.2%18.6%10.4%8.6%10.7%7.1%5.7%4.6%4.2%2.5%2%2.3%
May 202623.5%18.8%10.6%8.7%10.9%5.9%5.7%6.2%3.5%2.5%1.6%2.2%
Jun 202622%17.6%12.1%9.9%10.2%6.9%8.1%3.8%3.3%1.9%2.3%1.9%
Jul 202624.3%17.6%9%9%11.4%6.1%4.9%7%3.6%2.6%2.6%2.1%
Aug 202618.7%19.1%10.3%8.5%13.1%5.7%6.9%7.5%3.4%2.4%2%2.3%
Sep 202620.3%19.8%11.2%11.2%9.5%6.2%6.1%5.3%3.7%3.3%1.7%1.6%

How has the Robert Walters and Talent Army comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand technology recruitment agencies in September 2026?

2 changes

  1. In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.

  2. In September 2026, Talent Army rose from 8th to 6th among technology recruitment agencies in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Robert Walters’ and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Walters

1 branded search term

  • Robert Walters

Talent Army

2 branded search terms

  • Talent Army
  • talent army jobs

How the Brand Demand Index is measured

Other head-to-heads among technology recruitment agencies

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