How popular isStrategic Pay?
In September 2026, people searched for Strategic Pay by name about 350 times in New Zealand, about the same as the previous year. These searches made up 14.1% of all New Zealand salary benchmarking and pay intelligence provider searches, placing Strategic Pay third out of seven providers. When we asked both ChatGPT and Google AI Overviews about salary benchmarking and pay intelligence providers, Strategic Pay appeared in three of the five answers and was the most recommended of the seven.
Strategic Pay is the third most searched of 7 competitors and the most recommended in AI answers.
Robert WaltersShare of searches 52.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
Korn FerryShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Strategic PayShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
LiveRemShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PayscaleShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Strategic Pay was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Strategic Pay is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Strategic Pay1st
- Payscale2nd
Mercer3rd- Korn Ferry4th
- Robert Walters5th
- Ravio6th
- LiveRem–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Korn Ferry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Strategic Pay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mercer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Payscale2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ravio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LiveRem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about salary benchmarking and pay intelligence providers
5 answers
Asked ChatGPT
“Which salary benchmarking and pay intelligence provider should I use in New Zealand?”
Asked ChatGPT
“What are the best salary benchmarking and pay intelligence providers in New Zealand?”
Asked ChatGPT
“What's the best salary benchmarking and pay intelligence provider in New Zealand for market pay data?”
Searched Google, AI Overview
“compensation benchmarking tool”
Searched Google, AI Overview
“salary survey software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which salary benchmarking and pay intelligence providers compete with Strategic Pay?
Share of searches by month for Robert Walters, Korn Ferry, Strategic Pay, LiveRem, Payscale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Korn Ferry | Strategic Pay | LiveRem | Payscale | Mercer | Ravio |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 17% | 12.4% | 5% | 7.8% | 0.35% | 0.71% |
| Nov 2025 | 53.1% | 15.9% | 17.1% | 7.3% | 4.9% | 0.82% | 0.82% |
| Dec 2025 | 53.5% | 17.1% | 18.2% | 4.8% | 5.3% | 0.53% | 0.53% |
| Jan 2026 | 51.8% | 15.5% | 13.5% | 12.7% | 4.8% | 0.8% | 0.8% |
| Feb 2026 | 58.4% | 14.2% | 12.4% | 7.7% | 6.6% | 0.36% | 0.36% |
| Mar 2026 | 50.2% | 18.5% | 13.8% | 11% | 5.6% | 0.31% | 0.63% |
| Apr 2026 | 56.7% | 17% | 15.2% | 5.7% | 4.3% | 0.35% | 0.71% |
| May 2026 | 54.6% | 16.4% | 12.6% | 10.2% | 5.1% | 0.34% | 0.68% |
| Jun 2026 | 55.9% | 16.8% | 11.9% | 8.4% | 6.3% | 0.35% | 0.35% |
| Jul 2026 | 51.9% | 19.2% | 13.3% | 9.7% | 4.9% | 0.65% | 0.32% |
| Aug 2026 | 52.8% | 19.5% | 13.8% | 7.7% | 4.9% | 0.41% | 0.81% |
| Sep 2026 | 52.2% | 19.3% | 14.1% | 7.6% | 6% | 0.4% | 0.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 1.3K | 0% | -0.6 points | |
| 2, held 2nd | 19.3% | 480 | 0% | -0.2 points | |
| 3, held 3rd | 14.1% | 350 | +2.9% | +0.2 points | |
| 4, held 4th | 7.6% | 190 | 0% | -0.1 points | |
| 5, held 5th | 6% | 150 | +25% | +1.1 points | |
| 6, moved from 7th to 6th | 0.4% | 10 | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.4% | 10 | -50% | -0.4 pointsmoved from 6th to 7th |
52.2%
Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.
19.3%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.
14.1%
Held 3rd. 350 estimated branded searches, +2.9% vs prior month. Share +0.2 points.
4.
LiveRem7.6%
Held 4th. 190 estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Payscale6%
Held 5th. 150 estimated branded searches, +25% vs prior month. Share +1.1 points.
6.
Mercer0.4%
Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
7.Ravio
0.4%
Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.
Compare popularity between Strategic Pay and its closest rivals
Every comparison with Strategic Pay
4 comparisons
How has branded search demand for Strategic Pay changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Strategic Pay in New Zealand held steady at 350.
- Across the 12 months ending September 2026, Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand increased from 12.4% to 14.1%.
- Across the 12 months ending September 2026, Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand peaked at 18.2% in December 2025 and was lowest at 11.9% in June 2026.
How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026?
6 changes
In September 2026, Payscale gained share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 4.9% to 6%.
In September 2026, Robert Walters lost share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 52.8% to 52.2%.
Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026.
In September 2026, Mercer rose from 7th to 6th among salary benchmarking and pay intelligence providers in New Zealand.
In September 2026, Ravio fell from 6th to 7th among salary benchmarking and pay intelligence providers in New Zealand.
Estimated monthly branded searches for LiveRem in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.
How are Strategic Pay’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Strategic Pay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rem on demand
- rem on-demand
- strategic pay
- strategicpay
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