Brandwave

How popular isPayscale?

In September 2026, people searched for Payscale by name about 150 times in New Zealand, a 31.8% decrease from the previous year. These searches made up 6% of all New Zealand salary benchmarking and pay intelligence provider searches, placing Payscale fifth out of seven providers. When we asked both ChatGPT and Google AI Overviews about salary benchmarking and pay intelligence providers, Payscale appeared in two of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Payscale is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. Robert WaltersShare of searches 52.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. Korn FerryShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Strategic PayShare of searches 14.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. LiveRemShare of searches 7.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PayscaleShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top salary benchmarking and pay intelligence providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Payscale was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Payscale is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strategic Pay1st
  2. Payscale2nd
  3. Mercer3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. Ravio6th
  7. LiveRem–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Robert Walters4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korn Ferry3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Strategic Pay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mercer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Payscale2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravio2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LiveRem0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salary benchmarking and pay intelligence providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salary benchmarking and pay intelligence providers compete with Payscale?

Payscale against salary benchmarking and pay intelligence providers in New Zealand, by month

Share of searches by month for Robert Walters, Korn Ferry, Strategic Pay, LiveRem, Payscale. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryStrategic PayLiveRemPayscaleMercerRavio
Oct 202556.7%17%12.4%5%7.8%0.35%0.71%
Nov 202553.1%15.9%17.1%7.3%4.9%0.82%0.82%
Dec 202553.5%17.1%18.2%4.8%5.3%0.53%0.53%
Jan 202651.8%15.5%13.5%12.7%4.8%0.8%0.8%
Feb 202658.4%14.2%12.4%7.7%6.6%0.36%0.36%
Mar 202650.2%18.5%13.8%11%5.6%0.31%0.63%
Apr 202656.7%17%15.2%5.7%4.3%0.35%0.71%
May 202654.6%16.4%12.6%10.2%5.1%0.34%0.68%
Jun 202655.9%16.8%11.9%8.4%6.3%0.35%0.35%
Jul 202651.9%19.2%13.3%9.7%4.9%0.65%0.32%
Aug 202652.8%19.5%13.8%7.7%4.9%0.41%0.81%
Sep 202652.2%19.3%14.1%7.6%6%0.4%0.4%

  1. 1.Robert Walters

    52.2%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Korn Ferry

    19.3%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Strategic Pay

    14.1%

    Held 3rd. 350 estimated branded searches, +2.9% vs prior month. Share +0.2 points.

  4. 4.LiveRem

    7.6%

    Held 4th. 190 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Payscale

    6%

    Held 5th. 150 estimated branded searches, +25% vs prior month. Share +1.1 points.

  6. 6.Mercer

    0.4%

    Moved from 7th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ravio

    0.4%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.

Compare popularity between Payscale and its closest rivals

Every comparison with Payscale

7 comparisons

How has branded search demand for Payscale changed in New Zealand over the last 12 months?

4 findings

How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in September 2026?

6 changes

  1. In September 2026, Payscale gained share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 4.9% to 6%.

  2. In September 2026, Robert Walters lost share of searches among salary benchmarking and pay intelligence providers in New Zealand, from 52.8% to 52.2%.

  3. Strategic Pay’s share of searches among salary benchmarking and pay intelligence providers in New Zealand has gained ground for 3 months in a row, from 11.9% to 14.1% in September 2026.

  4. In September 2026, Mercer rose from 7th to 6th among salary benchmarking and pay intelligence providers in New Zealand.

  5. In September 2026, Ravio fell from 6th to 7th among salary benchmarking and pay intelligence providers in New Zealand.

  6. Estimated monthly branded searches for LiveRem in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.

How are Payscale’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Payscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • payscale
  • payscale salary

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How the Brand Demand Index is measured

Where does Payscale compete?

Payscale is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Salary benchmarking and pay intelligence providers5th of 76%Shown above
Compensation management platforms4th of 510.1%Show ranking
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