Brandwave

Robert Walters vs Sheffield:Which is more popular?

In September 2026, Robert Walters had more branded searches than Sheffield among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Sheffield had 400. Robert Walters made up 23.1% of all executive search firm searches we track, and Sheffield accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about executive search firms, Robert Walters and Sheffield each appeared in two of the three answers. Sheffield was mentioned before Robert Walters in two out of three answers.

Among executive search firms in New Zealand in September 2026

Who do people search for more?

Robert Walters, about 3 searches for every 1 for Sheffield

Robert Walters 1.3K searchesSheffield 400 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Robert Walters in 2 of 3Sheffield in 2 of 3

Who does AI recommend more?

Sheffield, named ahead of Robert Walters in 2 of 3 answers

Sheffield first in 2Robert Walters first in 1

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters and Sheffield were each mentioned in two out of three: in two of the three ChatGPT answers. Sheffield was listed before Robert Walters in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Robert Walters or Sheffield more popular in search?

This chart shows how often people search Google for Robert Walters and Sheffield by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Robert Walters and Sheffield among executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, Sheffield. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersJacksonStone & PartnersHobson LeavyInside RecruitmentKerridge & PartnersKorn FerrySheffieldAlexander JamesSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Oct 202527%8.9%10.1%8.3%8.1%8.1%5.6%7.9%3.9%4.6%4.6%2.4%0.67%
Nov 202526.6%9.4%10%10%9.8%8%4.5%7.8%3.3%3.1%3.7%2.9%1%
Dec 202528.5%8%9.4%7.4%9.1%9.1%5.1%7.7%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%8.2%9.3%9.3%9.1%7.4%5.1%8.9%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.3%11%9%10.8%7.2%5%8.6%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.5%13.4%11%8.9%8.9%4.1%7.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%9.9%10.7%8.6%8.5%8.5%4.8%6.9%4.8%3.2%3.9%1.9%0.35%
May 202627.4%9.1%8.6%10.3%8.2%8.2%5.8%6.9%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%11%10.2%10.2%6.6%8.1%5.6%8%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%13.7%8.4%6.7%6.7%10.1%3.8%9.6%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%11.4%8.6%8.6%8.4%8.4%7%8.9%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%11%10.7%10.7%8.5%8.5%7.1%6.4%5%3.2%3.2%2.5%0.18%

How has the Robert Walters and Sheffield comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in September 2026?

2 changes
  1. In September 2026, Sheffield rose from 8th to 7th among executive search firms in New Zealand.

  2. Estimated monthly branded searches for Robert Walters in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Robert Walters’ and Sheffield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Walters

1 branded search term

  • Robert Walters

Sheffield

2 branded search terms

  • sheffield executive search
  • sheffield recruitment

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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