Brandwave

How popular isPotentia?

In October 2026, people searched for Potentia by name about 1,280 times in New Zealand, about the same as the previous year. These searches made up 20.7% of all New Zealand technology recruitment agency searches, placing Potentia second out of 12 agencies. When we asked both ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all answers and was the most recommended of the 12.

Search and AI answers in October 2026

Potentia is the second most searched of 12 competitors and the most recommended in the AI answers we collected.

  1. Robert WaltersShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. PotentiaShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Absolute ITShare of searches 12%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Robert HalfShare of searches 11.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. YounityShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Potentia is the most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. Campfire Digital Recruitment–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Potentia compared with other New Zealand technology recruitment agencies?

Potentia against technology recruitment agencies in New Zealand, by month

Share of searches by month for Robert Walters, Potentia, Absolute IT, Robert Half, Younity, Talent Army, Find Recruitment, Campfire Digital Recruitment, Digital Garage, Recruit IT. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaAbsolute ITRobert HalfYounityTalent ArmyFind RecruitmentCampfire Digital RecruitmentDigital GarageRecruit ITTechspace ConsultingSunstone Talent
Nov 202520%19.7%7.7%11.1%11.1%9.2%7.4%5.2%2.6%3.1%1.1%1.8%
Dec 202523.9%19.6%9.8%9.3%11.5%6.4%6.2%4.1%2.1%4.1%1.2%1.9%
Jan 202622.5%18.2%8.7%12.5%6.7%5.7%6.7%5%3.6%4.8%2.4%3.1%
Feb 202623.2%16.6%8.8%10.4%8.5%9%6.9%4.1%3.8%3.5%2.5%2.7%
Mar 202620.1%20.5%11.3%11.1%9%7.7%6%4%3.3%3.8%1.8%1.5%
Apr 202623.2%18.6%10.7%10.4%8.6%7.1%5.7%4.6%2.5%4.2%2%2.3%
May 202623.5%18.8%10.9%10.6%8.7%5.9%5.7%6.2%2.5%3.5%1.6%2.2%
Jun 202622%17.6%10.2%12.1%9.9%6.9%8.1%3.8%1.9%3.3%2.3%1.9%
Jul 202624.3%17.6%11.4%9%9%6.1%4.9%7%2.6%3.6%2.6%2.1%
Aug 202618.7%19.1%13.1%10.3%8.5%5.7%6.9%7.5%2.4%3.4%2%2.3%
Sep 202620.3%19.8%9.5%11.2%11.2%6.2%6.1%5.3%3.3%3.7%1.7%1.6%
Oct 202621%20.7%12%11.6%7.8%6.5%6.3%4.8%3.4%3.2%1.5%1.3%

  1. 1.Robert Walters

    21%

    Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Potentia

    20.7%

    Held 2nd. 1.3K estimated branded searches, +0.79% vs prior month. Share +0.9 points.

  3. 3.Absolute IT

    12%

    Moved from 5th to 3rd. 740 estimated branded searches, +21.3% vs prior month. Share +2.4 points.

  4. 4.Robert Half

    11.6%

    Moved from 3rd to 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Younity

    7.8%

    Moved from 4th to 5th. 480 estimated branded searches, -33.3% vs prior month. Share -3.5 points.

  6. 6.Talent Army

    6.5%

    Held 6th. 400 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Find Recruitment

    6.3%

    Held 7th. 390 estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Campfire Digital Recruitment

    4.8%

    Held 8th. 300 estimated branded searches, -11.8% vs prior month. Share -0.5 points.

  9. 9.Digital Garage

    3.4%

    Moved from 10th to 9th. 210 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Recruit IT

    3.2%

    Moved from 9th to 10th. 200 estimated branded searches, -16.7% vs prior month. Share -0.5 points.

  11. 11.Techspace Consulting

    1.5%

    Held 11th. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  12. 12.Sunstone Talent

    1.3%

    Held 12th. 80 estimated branded searches, -20% vs prior month. Share -0.3 points.

Compare popularity between Potentia and its closest rivals

Every comparison with Potentia

11 comparisons

How has branded search demand for Potentia changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Potentia in New Zealand held steady at 1.3K.
  • Across the 12 months ending October 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand increased from 19.7% to 20.7%.
  • Across the 12 months ending October 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand peaked at 20.7% in October 2026 and was lowest at 16.6% in February 2026.

How did search popularity change for New Zealand technology recruitment agencies in October 2026?

6 changes

  1. In October 2026, Absolute IT overtook Robert Half and Younity to rank 3rd among technology recruitment agencies in New Zealand, with 12% of the searches.

  2. In October 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.8% to 20.7%.

  3. In October 2026, Robert Walters gained share of searches among technology recruitment agencies in New Zealand, from 20.3% to 21%.

  4. In October 2026, Younity lost share of searches among technology recruitment agencies in New Zealand, from 11.2% to 7.8%.

  5. In October 2026, Recruit IT lost share of searches among technology recruitment agencies in New Zealand, from 3.7% to 3.2%.

  6. Robert Half’s share of searches among technology recruitment agencies in New Zealand has gained ground for 3 months in a row, from 9% to 11.6% in October 2026.

How are Potentia’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Potentia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Potentia
  • potentia it recruitment
  • potentia jobs
  • potentia recruitment
  • potentia vacancies

Do you work for Potentia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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