Brandwave

Digital Garage vs Potentia:Which is more popular in New Zealand?

In October 2026, Potentia had more branded searches than Digital Garage among technology recruitment agencies in New Zealand. Potentia had about 1,280 branded searches, while Digital Garage had 210. Potentia made up 20.7% of all technology recruitment agency searches we track, and Digital Garage accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all five answers and Digital Garage in none.

Among technology recruitment agencies in New Zealand in October 2026

Who do people search for more?

Potentia, about 6 searches for every 1 for Digital Garage

Potentia 1.3K searchesDigital Garage 210 searches

Who does AI mention more?

Potentia, mentioned in every answer we collected

Potentia in 5 of 5Digital Garage in 0 of 5

Who does AI recommend more?

Potentia, the only one of the two named

Potentia first in 5Digital Garage never named

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Digital Garage did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. +1 more
  11. Digital Garage–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Digital Garage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Digital Garage or Potentia more popular in search?

This chart shows how often people search Google for Digital Garage and Potentia by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Digital Garage and Potentia among technology recruitment agencies in New Zealand, by month

Share of searches by month for Potentia, Digital Garage. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaAbsolute ITRobert HalfYounityTalent ArmyFind RecruitmentCampfire Digital RecruitmentDigital GarageRecruit ITTechspace ConsultingSunstone Talent
Nov 202520%19.7%7.7%11.1%11.1%9.2%7.4%5.2%2.6%3.1%1.1%1.8%
Dec 202523.9%19.6%9.8%9.3%11.5%6.4%6.2%4.1%2.1%4.1%1.2%1.9%
Jan 202622.5%18.2%8.7%12.5%6.7%5.7%6.7%5%3.6%4.8%2.4%3.1%
Feb 202623.2%16.6%8.8%10.4%8.5%9%6.9%4.1%3.8%3.5%2.5%2.7%
Mar 202620.1%20.5%11.3%11.1%9%7.7%6%4%3.3%3.8%1.8%1.5%
Apr 202623.2%18.6%10.7%10.4%8.6%7.1%5.7%4.6%2.5%4.2%2%2.3%
May 202623.5%18.8%10.9%10.6%8.7%5.9%5.7%6.2%2.5%3.5%1.6%2.2%
Jun 202622%17.6%10.2%12.1%9.9%6.9%8.1%3.8%1.9%3.3%2.3%1.9%
Jul 202624.3%17.6%11.4%9%9%6.1%4.9%7%2.6%3.6%2.6%2.1%
Aug 202618.7%19.1%13.1%10.3%8.5%5.7%6.9%7.5%2.4%3.4%2%2.3%
Sep 202620.3%19.8%9.5%11.2%11.2%6.2%6.1%5.3%3.3%3.7%1.7%1.6%
Oct 202621%20.7%12%11.6%7.8%6.5%6.3%4.8%3.4%3.2%1.5%1.3%

How has branded search for Digital Garage and Potentia changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand technology recruitment agencies in October 2026?

2 changes

  1. In October 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.8% to 20.7%.

  2. In October 2026, Digital Garage rose from 10th to 9th among technology recruitment agencies in New Zealand.

How are Digital Garage’s and Potentia’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Digital Garage’s and Potentia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Digital Garage

1 branded search term

  • digital garage

Potentia

5 branded search terms

  • Potentia
  • potentia it recruitment
  • potentia jobs
  • potentia recruitment
  • potentia vacancies

How the Brand Demand Index is measured

Other head-to-heads among technology recruitment agencies

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