Absolute IT vs Potentia:Which is more popular?
In September 2026, Potentia had more branded searches than Absolute IT among technology recruitment agencies in New Zealand. Potentia had about 1,270 branded searches, while Absolute IT had 610. Potentia made up 19.8% of all technology recruitment agency searches we track, and Absolute IT accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all five answers and Absolute IT in three. Potentia was mentioned before Absolute IT in every answer.
Who do people search for more?
Potentia, about 2 searches for every 1 for Absolute IT
Who does AI mention more?
Potentia, mentioned in every answer we collected
Who does AI recommend more?
Potentia, named ahead of Absolute IT in every answer
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Top technology recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Absolute IT was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Potentia was listed before Absolute IT in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about technology recruitment agencies
5 answers
Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Absolute IT or Potentia more popular in search?
This chart shows how often people search Google for Absolute IT and Potentia by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Potentia, Absolute IT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Potentia | Robert Half | Younity | Absolute IT | Talent Army | Find Recruitment | Campfire Digital Recruitment | Recruit IT | Digital Garage | Techspace Consulting | Sunstone Talent |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.1% | 8.7% | 7.1% | 9.2% | 5.9% | 5.8% | 5.8% | 3.9% | 3.1% | 1.3% | 3.4% |
| Nov 2025 | 20% | 19.7% | 11.1% | 11.1% | 7.7% | 9.2% | 7.4% | 5.2% | 3.1% | 2.6% | 1.1% | 1.8% |
| Dec 2025 | 23.9% | 19.6% | 9.3% | 11.5% | 9.8% | 6.4% | 6.2% | 4.1% | 4.1% | 2.1% | 1.2% | 1.9% |
| Jan 2026 | 22.5% | 18.2% | 12.5% | 6.7% | 8.7% | 5.7% | 6.7% | 5% | 4.8% | 3.6% | 2.4% | 3.1% |
| Feb 2026 | 23.2% | 16.6% | 10.4% | 8.5% | 8.8% | 9% | 6.9% | 4.1% | 3.5% | 3.8% | 2.5% | 2.7% |
| Mar 2026 | 20.1% | 20.5% | 11.1% | 9% | 11.3% | 7.7% | 6% | 4% | 3.8% | 3.3% | 1.8% | 1.5% |
| Apr 2026 | 23.2% | 18.6% | 10.4% | 8.6% | 10.7% | 7.1% | 5.7% | 4.6% | 4.2% | 2.5% | 2% | 2.3% |
| May 2026 | 23.5% | 18.8% | 10.6% | 8.7% | 10.9% | 5.9% | 5.7% | 6.2% | 3.5% | 2.5% | 1.6% | 2.2% |
| Jun 2026 | 22% | 17.6% | 12.1% | 9.9% | 10.2% | 6.9% | 8.1% | 3.8% | 3.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 24.3% | 17.6% | 9% | 9% | 11.4% | 6.1% | 4.9% | 7% | 3.6% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 18.7% | 19.1% | 10.3% | 8.5% | 13.1% | 5.7% | 6.9% | 7.5% | 3.4% | 2.4% | 2% | 2.3% |
| Sep 2026 | 20.3% | 19.8% | 11.2% | 11.2% | 9.5% | 6.2% | 6.1% | 5.3% | 3.7% | 3.3% | 1.7% | 1.6% |
How has the Absolute IT and Potentia comparison changed over the last 12 months?
3 findings
- Potentia was ahead of Absolute IT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Absolute IT’s share of searches among technology recruitment agencies in New Zealand moved from 9.2% to 9.5%, and its estimated monthly branded searches moved from 620 to 610.
- Across the 12 months ending September 2026, Potentia’s share of searches among technology recruitment agencies in New Zealand moved from 22.1% to 19.8%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
How did search popularity change for New Zealand technology recruitment agencies in September 2026?
5 changes
In September 2026, Robert Walters overtook Potentia to become the leader among technology recruitment agencies in New Zealand, with 20.3% of the searches.
In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Younity overtook Absolute IT to rank 4th among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.1% to 19.8%.
In September 2026, Absolute IT lost share of searches among technology recruitment agencies in New Zealand, from 13.1% to 9.5%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Absolute IT’s and Potentia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absolute IT
3 branded search terms
- Absolute IT
- absolute it jobs
- absolute it recruitment
Potentia
5 branded search terms
- Potentia
- potentia it recruitment
- potentia jobs
- potentia recruitment
- potentia vacancies
Other head-to-heads among technology recruitment agencies
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