How popular isAbsolute IT in search?
In August 2026, there were an estimated 910 branded searches for Absolute IT in New Zealand which is up 46.8% over the last 11 months. Absolute IT holds 24.6% estimated Share of Search among New Zealand technology recruitment agencies and is ranked 2nd of 7 competitors for search popularity.
Potentia35.9%
Absolute IT24.6%
Campfire Digital Recruitment14.1%
Talent Army10.8%
Recruit IT5.9%
Digital Garage4.6%
Sunstone Talent4.1%
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Which technology recruitment agencies compete with Absolute IT?
Share of Search by month for Potentia, Absolute IT, Campfire Digital Recruitment, Talent Army, Recruit IT, Digital Garage, Sunstone Talent. The figures are in the table below the chart.
View monthly share of search table
| Month | Potentia | Absolute IT | Campfire Digital Recruitment | Talent Army | Recruit IT | Digital Garage | Sunstone Talent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 17.4% | 11% | 11.2% | 6.5% | 5.9% | 6.2% |
| Nov 2025 | 40.3% | 15.7% | 10.7% | 18.9% | 5.7% | 5.3% | 3.5% |
| Dec 2025 | 41.4% | 20.7% | 8.6% | 13.6% | 7.6% | 4.5% | 3.5% |
| Jan 2026 | 37.2% | 17.7% | 10.3% | 11.7% | 9.6% | 7.4% | 6% |
| Feb 2026 | 34.6% | 18.4% | 8.4% | 18.7% | 6.6% | 7.8% | 5.4% |
| Mar 2026 | 39.8% | 22% | 7.8% | 14.9% | 6.6% | 6.3% | 2.7% |
| Apr 2026 | 37.4% | 21.6% | 9.4% | 14.3% | 7.9% | 5% | 4.4% |
| May 2026 | 38% | 22% | 12.5% | 11.9% | 6.5% | 5% | 4.2% |
| Jun 2026 | 38.8% | 22.4% | 8.5% | 15.2% | 6.7% | 4.2% | 4.2% |
| Jul 2026 | 35.2% | 22.7% | 13.9% | 12.1% | 6.7% | 5.2% | 4.2% |
| Aug 2026 | 35.9% | 24.6% | 14.1% | 10.8% | 5.9% | 4.6% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 1.3K | +14.7% | +0.8 points | |
| 2, held 2nd | 24.6% | 910 | +21.3% | +1.9 points | |
| 3, held 3rd | 14.1% | 520 | +13% | +0.1 points | |
| 4, held 4th | 10.8% | 400 | 0% | -1.3 points | |
| 5, held 5th | 5.9% | 220 | 0% | -0.7 points | |
| 6, held 6th | 4.6% | 170 | 0% | -0.6 points | |
| 7, held 7th | 4.1% | 150 | +7.1% | -0.2 points |
1.
35.9%
Held 1st. 1.3K estimated branded searches, +14.7% vs prior month. Share +0.8 points.
24.6%
Held 2nd. 910 estimated branded searches, +21.3% vs prior month. Share +1.9 points.
3.
Campfire Digital Recruitment14.1%
Held 3rd. 520 estimated branded searches, +13% vs prior month. Share +0.1 points.
10.8%
Held 4th. 400 estimated branded searches, 0% vs prior month. Share -1.3 points.
5.9%
Held 5th. 220 estimated branded searches, 0% vs prior month. Share -0.7 points.
4.6%
Held 6th. 170 estimated branded searches, 0% vs prior month. Share -0.6 points.
4.1%
Held 7th. 150 estimated branded searches, +7.1% vs prior month. Share -0.2 points.
Compare search popularity between Absolute IT and its closest rivals
- Absolute IT vs Campfire Digital Recruitment: compare search popularity
- Absolute IT vs Talent Army: compare search popularity
- Absolute IT vs Recruit IT: compare search popularity
- Absolute IT vs Digital Garage: compare search popularity
- Compare Absolute IT with any brand
How has branded search demand for Absolute IT changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Absolute IT in New Zealand rose from 620 to 910.
- Across the 11 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand increased from 17.4% to 24.6%.
- Across the 11 months ending August 2026, Absolute IT’s estimated Share of Search among technology recruitment agencies in New Zealand peaked at 24.6% in August 2026 and was lowest at 15.7% in November 2025.
How did search popularity change for New Zealand technology recruitment agencies in August 2026?
6 changes
In August 2026, Absolute IT gained estimated Share of Search among technology recruitment agencies in New Zealand, from 22.7% to 24.6%.
In August 2026, Potentia gained estimated Share of Search among technology recruitment agencies in New Zealand, from 35.2% to 35.9%.
In August 2026, Talent Army lost estimated Share of Search among technology recruitment agencies in New Zealand, from 12.1% to 10.8%.
In August 2026, Recruit IT lost estimated Share of Search among technology recruitment agencies in New Zealand, from 6.7% to 5.9%.
In August 2026, Digital Garage lost estimated Share of Search among technology recruitment agencies in New Zealand, from 5.2% to 4.6%.
Estimated monthly branded searches for Campfire Digital Recruitment in New Zealand rose 33.3% over 11 measured months, from 390 to 520 in August 2026.
How is Absolute IT measured?
Brandwave collects information about searches that people make online using Absolute IT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- Absolute IT
- absolute it jobs
- absolute it recruitment
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Is Absolute IT your brand?
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