Absolute IT vs Robert Half:Which is more popular?
In September 2026, Robert Half had more branded searches than Absolute IT among technology recruitment agencies in New Zealand. Robert Half had about 720 branded searches, while Absolute IT had 610. Robert Half made up 11.2% of all technology recruitment agency searches we track, and Absolute IT accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Absolute IT and Robert Half each appeared in three of the five answers. Absolute IT was mentioned before Robert Half in three out of four answers that named either.
Who do people search for more?
Robert Half, about 18% more searches than Absolute IT
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Absolute IT, named ahead of Robert Half in 3 of 4 answers
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Top technology recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Absolute IT was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Robert Half was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Absolute IT was listed before Robert Half in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about technology recruitment agencies
5 answers
Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Absolute IT or Robert Half more popular in search?
This chart shows how often people search Google for Absolute IT and Robert Half by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Robert Half, Absolute IT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Potentia | Robert Half | Younity | Absolute IT | Talent Army | Find Recruitment | Campfire Digital Recruitment | Recruit IT | Digital Garage | Techspace Consulting | Sunstone Talent |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.1% | 8.7% | 7.1% | 9.2% | 5.9% | 5.8% | 5.8% | 3.9% | 3.1% | 1.3% | 3.4% |
| Nov 2025 | 20% | 19.7% | 11.1% | 11.1% | 7.7% | 9.2% | 7.4% | 5.2% | 3.1% | 2.6% | 1.1% | 1.8% |
| Dec 2025 | 23.9% | 19.6% | 9.3% | 11.5% | 9.8% | 6.4% | 6.2% | 4.1% | 4.1% | 2.1% | 1.2% | 1.9% |
| Jan 2026 | 22.5% | 18.2% | 12.5% | 6.7% | 8.7% | 5.7% | 6.7% | 5% | 4.8% | 3.6% | 2.4% | 3.1% |
| Feb 2026 | 23.2% | 16.6% | 10.4% | 8.5% | 8.8% | 9% | 6.9% | 4.1% | 3.5% | 3.8% | 2.5% | 2.7% |
| Mar 2026 | 20.1% | 20.5% | 11.1% | 9% | 11.3% | 7.7% | 6% | 4% | 3.8% | 3.3% | 1.8% | 1.5% |
| Apr 2026 | 23.2% | 18.6% | 10.4% | 8.6% | 10.7% | 7.1% | 5.7% | 4.6% | 4.2% | 2.5% | 2% | 2.3% |
| May 2026 | 23.5% | 18.8% | 10.6% | 8.7% | 10.9% | 5.9% | 5.7% | 6.2% | 3.5% | 2.5% | 1.6% | 2.2% |
| Jun 2026 | 22% | 17.6% | 12.1% | 9.9% | 10.2% | 6.9% | 8.1% | 3.8% | 3.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 24.3% | 17.6% | 9% | 9% | 11.4% | 6.1% | 4.9% | 7% | 3.6% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 18.7% | 19.1% | 10.3% | 8.5% | 13.1% | 5.7% | 6.9% | 7.5% | 3.4% | 2.4% | 2% | 2.3% |
| Sep 2026 | 20.3% | 19.8% | 11.2% | 11.2% | 9.5% | 6.2% | 6.1% | 5.3% | 3.7% | 3.3% | 1.7% | 1.6% |
How has the Absolute IT and Robert Half comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 12 months ending September 2026: Robert Half took it in November 2025, Absolute IT took it in December 2025, Robert Half took it in January 2026, Absolute IT took it in March 2026, Robert Half took it in June 2026, Absolute IT took it in July 2026, Robert Half took it in September 2026.
- Across the 12 months ending September 2026, Absolute IT’s share of searches among technology recruitment agencies in New Zealand moved from 9.2% to 9.5%, and its estimated monthly branded searches moved from 620 to 610.
- Across the 12 months ending September 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand moved from 8.7% to 11.2%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand technology recruitment agencies in September 2026?
3 changes
In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Younity overtook Absolute IT to rank 4th among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Absolute IT lost share of searches among technology recruitment agencies in New Zealand, from 13.1% to 9.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Absolute IT’s and Robert Half’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Absolute IT
3 branded search terms
- Absolute IT
- absolute it jobs
- absolute it recruitment
Robert Half
1 branded search term
- robert half
Other head-to-heads among technology recruitment agencies
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