Brandwave

Potentia vs Talent Army:Which is more popular in New Zealand?

In October 2026, Potentia had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Potentia had about 1,280 branded searches, while Talent Army had 400. Potentia made up 20.7% of all technology recruitment agency searches we track, and Talent Army accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Potentia appeared in all five answers and Talent Army in none.

Among technology recruitment agencies in New Zealand in October 2026

Who do people search for more?

Potentia, about 3 searches for every 1 for Talent Army

Potentia 1.3K searchesTalent Army 400 searches

Who does AI mention more?

Potentia, mentioned in every answer we collected

Potentia in 5 of 5Talent Army in 0 of 5

Who does AI recommend more?

Potentia, the only one of the two named

Potentia first in 5Talent Army never named

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Potentia appeared in all five answers. Talent Army did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. Campfire Digital Recruitment–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Potentia or Talent Army more popular in search?

This chart shows how often people search Google for Potentia and Talent Army by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Potentia and Talent Army among technology recruitment agencies in New Zealand, by month

Share of searches by month for Potentia, Talent Army. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaAbsolute ITRobert HalfYounityTalent ArmyFind RecruitmentCampfire Digital RecruitmentDigital GarageRecruit ITTechspace ConsultingSunstone Talent
Nov 202520%19.7%7.7%11.1%11.1%9.2%7.4%5.2%2.6%3.1%1.1%1.8%
Dec 202523.9%19.6%9.8%9.3%11.5%6.4%6.2%4.1%2.1%4.1%1.2%1.9%
Jan 202622.5%18.2%8.7%12.5%6.7%5.7%6.7%5%3.6%4.8%2.4%3.1%
Feb 202623.2%16.6%8.8%10.4%8.5%9%6.9%4.1%3.8%3.5%2.5%2.7%
Mar 202620.1%20.5%11.3%11.1%9%7.7%6%4%3.3%3.8%1.8%1.5%
Apr 202623.2%18.6%10.7%10.4%8.6%7.1%5.7%4.6%2.5%4.2%2%2.3%
May 202623.5%18.8%10.9%10.6%8.7%5.9%5.7%6.2%2.5%3.5%1.6%2.2%
Jun 202622%17.6%10.2%12.1%9.9%6.9%8.1%3.8%1.9%3.3%2.3%1.9%
Jul 202624.3%17.6%11.4%9%9%6.1%4.9%7%2.6%3.6%2.6%2.1%
Aug 202618.7%19.1%13.1%10.3%8.5%5.7%6.9%7.5%2.4%3.4%2%2.3%
Sep 202620.3%19.8%9.5%11.2%11.2%6.2%6.1%5.3%3.3%3.7%1.7%1.6%
Oct 202621%20.7%12%11.6%7.8%6.5%6.3%4.8%3.4%3.2%1.5%1.3%

How has branded search for Potentia and Talent Army changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand technology recruitment agencies in October 2026?

2 changes

  1. In October 2026, Potentia gained share of searches among technology recruitment agencies in New Zealand, from 19.8% to 20.7%.

  2. Estimated monthly branded searches for Talent Army in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in October 2026.

How are Potentia’s and Talent Army’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Potentia’s and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Potentia

5 branded search terms

  • Potentia
  • potentia it recruitment
  • potentia jobs
  • potentia recruitment
  • potentia vacancies

Talent Army

2 branded search terms

  • Talent Army
  • talent army jobs

How the Brand Demand Index is measured

Other head-to-heads among technology recruitment agencies

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