Campfire Digital Recruitment vs Potentia:Which is more popular by branded search in New Zealand?
In August 2026, Potentia had more branded searches than Campfire Digital Recruitment among technology recruitment agencies in New Zealand. Potentia was estimated to have 1.3K branded searches compared to Campfire Digital Recruitment’s 520, and held a 35.9% Share of Search versus Campfire Digital Recruitment’s 14.1%.
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Which is more popular in search, Campfire Digital Recruitment or Potentia?
Technology, software and digital recruitment agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Potentia, Campfire Digital Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | Potentia | Absolute IT | Campfire Digital Recruitment | Talent Army | Recruit IT | Digital Garage | Sunstone Talent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 17.4% | 11% | 11.2% | 6.5% | 5.9% | 6.2% |
| Nov 2025 | 40.3% | 15.7% | 10.7% | 18.9% | 5.7% | 5.3% | 3.5% |
| Dec 2025 | 41.4% | 20.7% | 8.6% | 13.6% | 7.6% | 4.5% | 3.5% |
| Jan 2026 | 37.2% | 17.7% | 10.3% | 11.7% | 9.6% | 7.4% | 6% |
| Feb 2026 | 34.6% | 18.4% | 8.4% | 18.7% | 6.6% | 7.8% | 5.4% |
| Mar 2026 | 39.8% | 22% | 7.8% | 14.9% | 6.6% | 6.3% | 2.7% |
| Apr 2026 | 37.4% | 21.6% | 9.4% | 14.3% | 7.9% | 5% | 4.4% |
| May 2026 | 38% | 22% | 12.5% | 11.9% | 6.5% | 5% | 4.2% |
| Jun 2026 | 38.8% | 22.4% | 8.5% | 15.2% | 6.7% | 4.2% | 4.2% |
| Jul 2026 | 35.2% | 22.7% | 13.9% | 12.1% | 6.7% | 5.2% | 4.2% |
| Aug 2026 | 35.9% | 24.6% | 14.1% | 10.8% | 5.9% | 4.6% | 4.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Campfire Digital Recruitment and Potentia comparison changed over the last 12 months?
3 findings
- Potentia was ahead of Campfire Digital Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campfire Digital Recruitment’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 11% to 14.1%, and its estimated monthly branded searches moved from 390 to 520.
- Across the 11 months ending August 2026, Potentia’s estimated Share of Search among technology recruitment agencies in New Zealand moved from 41.9% to 35.9%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
How did search popularity change for New Zealand technology recruitment agencies in August 2026?
2 changes
In August 2026, Potentia gained estimated Share of Search among technology recruitment agencies in New Zealand, from 35.2% to 35.9%.
Estimated monthly branded searches for Campfire Digital Recruitment in New Zealand rose 33.3% over 11 measured months, from 390 to 520 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campfire Digital Recruitment’s and Potentia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campfire Digital Recruitment
3 branded search terms
- Campfire Digital
- Campfire Digital Recruitment
- campfire recruitment
Potentia
5 branded search terms
- Potentia
- potentia it recruitment
- potentia jobs
- potentia recruitment
- potentia vacancies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.