Brandwave

Ichor Leadership Search vs Robert Walters:Which is more popular in New Zealand?

In October 2026, Robert Walters had more branded searches than Ichor Leadership Search among executive search firms in New Zealand. Robert Walters had about 1,300 branded searches, while Ichor Leadership Search had 50. Robert Walters made up 25.8% of all executive search firm searches we track, and Ichor Leadership Search accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about executive search firms, Robert Walters appeared in two of the three answers and Ichor Leadership Search in one. Robert Walters was mentioned before Ichor Leadership Search in every answer that named either.

Among executive search firms in New Zealand in October 2026

Who do people search for more?

Robert Walters, about 26 searches for every 1 for Ichor Leadership Search

Robert Walters 1.3K searchesIchor Leadership Search 50 searches

Who does AI mention more?

Robert Walters, mentioned in 2 of 3 answers, Ichor Leadership Search in 1

Robert Walters in 2 of 3Ichor Leadership Search in 1 of 3

Who does AI recommend more?

Robert Walters, named ahead of Ichor Leadership Search in 2 of 2 answers

Robert Walters first in 2Ichor Leadership Search never first

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Top executive search firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Robert Walters was mentioned in two out of three: in two of the three ChatGPT answers. Ichor Leadership Search was mentioned in one out of three: in one of the three ChatGPT answers. Robert Walters was listed before Ichor Leadership Search in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerridge & Partners1st
  2. Johnson Partners2nd
  3. Sheffield3rd
  4. Korn Ferry4th
  5. Robert Walters5th
  6. JacksonStone & Partners6th
  7. Farrow Jamieson7th
  8. Ichor Leadership Search8th
  9. Hobson Leavy–
  10. Inside Recruitment–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+3 more

See every answer about executive search firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ichor Leadership Search or Robert Walters more popular in search?

This chart shows how often people search Google for Ichor Leadership Search and Robert Walters by name. Each line represents a brand's share of searches for all 13 executive search firms we track, month by month, from searches in New Zealand.

Ichor Leadership Search and Robert Walters among executive search firms in New Zealand, by month

Share of searches by month for Robert Walters, Ichor Leadership Search. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersKorn FerryHobson LeavyKerridge & PartnersInside RecruitmentJacksonStone & PartnersAlexander JamesSheffieldSprout PeopleDecipher GroupFarrow JamiesonJohnson PartnersIchor Leadership Search
Nov 202526.6%8%10%9.8%10%9.4%7.8%4.5%3.3%3.1%3.7%2.9%1%
Dec 202528.5%9.1%9.4%9.1%7.4%8%7.7%5.1%2.8%3.1%7.7%1.4%0.57%
Jan 202624.7%7.4%9.3%9.1%9.3%8.2%8.9%5.1%3.4%6.3%4.2%2.7%1.3%
Feb 202629.4%7.2%11%10.8%9%7.3%8.6%5%2.8%3.1%3.3%2%0.55%
Mar 202624.2%8.9%13.4%8.9%11%8.5%7.1%4.1%4.2%2.6%4.2%2.6%0.3%
Apr 202628.2%8.5%10.7%8.5%8.6%9.9%6.9%4.8%4.8%3.2%3.9%1.9%0.35%
May 202627.4%8.2%8.6%8.2%10.3%9.1%6.9%5.8%3.9%3.1%5.7%2.4%0.34%
Jun 202627.2%8.1%10.2%6.6%10.2%11%8%5.6%3.2%3.6%3.1%2.9%0.34%
Jul 202627.4%10.1%8.4%6.7%6.7%13.7%9.6%3.8%3.2%3.1%3.8%2.9%0.85%
Aug 202622.7%8.4%8.6%8.4%8.6%11.4%8.9%7%4.2%3.8%4.9%2.4%0.7%
Sep 202623.1%8.5%10.7%8.5%10.7%11%6.4%7.1%5%3.2%3.2%2.5%0.18%
Oct 202625.8%11.7%9.7%9.5%7.9%7.9%6.7%5.4%4.6%4.4%3.2%2.2%0.99%

How has branded search for Ichor Leadership Search and Robert Walters changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand executive search firms in October 2026?

2 changes

  1. In October 2026, Robert Walters gained share of searches among executive search firms in New Zealand, from 23.1% to 25.8%.

  2. In October 2026, Ichor Leadership Search gained share of searches among executive search firms in New Zealand, from 0.18% to 0.99%.

How are Ichor Leadership Search’s and Robert Walters’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ichor Leadership Search’s and Robert Walters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ichor Leadership Search

1 branded search term

  • ichor leadership search

Robert Walters

1 branded search term

  • Robert Walters

How the Brand Demand Index is measured

Other head-to-heads among executive search firms

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