Hays vs Madison Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Madison Recruitment had more branded searches than Hays among wellington recruitment agencies in New Zealand. Madison Recruitment was estimated to have 330 branded searches compared to Hays’ 250, and held a 26.2% Share of Search versus Hays’ 19.8%.
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Which is more popular in search, Hays or Madison Recruitment?
Compare Wellington recruitment agencies using branded searches made in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Madison Recruitment, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Beyond Recruitment | Madison Recruitment | Hays | McLaren Recruitment | Alpha Recruitment |
|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.5% | 24.4% | 9.4% | 7.9% |
| Nov 2025 | 34.5% | 21.8% | 26.1% | 8.4% | 9.2% |
| Dec 2025 | 32.9% | 23.2% | 25.6% | 11% | 7.3% |
| Jan 2026 | 33.1% | 23.4% | 22.6% | 12.9% | 8.1% |
| Feb 2026 | 32.4% | 22.3% | 27.7% | 10.8% | 6.8% |
| Mar 2026 | 32.9% | 19.6% | 27.2% | 12% | 8.2% |
| Apr 2026 | 34.7% | 25% | 24.2% | 10.5% | 5.6% |
| May 2026 | 36.2% | 22.4% | 25% | 10.5% | 5.9% |
| Jun 2026 | 35.6% | 22.2% | 23% | 9.6% | 9.6% |
| Jul 2026 | 38.5% | 22.3% | 19.2% | 13.1% | 6.9% |
| Aug 2026 | 34.1% | 26.2% | 19.8% | 13.5% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Hays and Madison Recruitment comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Madison Recruitment took it in January 2026, Hays took it in February 2026, Madison Recruitment took it in April 2026, Hays took it in May 2026, Madison Recruitment took it in July 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among wellington recruitment agencies in New Zealand moved from 24.4% to 19.8%, and its estimated monthly branded searches moved from 310 to 250.
- Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among wellington recruitment agencies in New Zealand moved from 20.5% to 26.2%, and its estimated monthly branded searches moved from 260 to 330.
How did search popularity change for New Zealand wellington recruitment agencies in August 2026?
2 changes
In August 2026, Madison Recruitment gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 22.3% to 26.2%.
In August 2026, Hays gained estimated Share of Search among wellington recruitment agencies in New Zealand, from 19.2% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Madison Recruitment
13 branded search terms
- madison co nz
- Madison Recruitment
- madison recruitment agency
- madison recruitment auckland
- madison recruitment christchurch
- madison recruitment hamilton
- madison recruitment jobs
- madison recruitment masterton
- madison recruitment new zealand
- madison recruitment nz
- madison recruitment tauranga
- madison recruitment wellington
- madison.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.