Brandwave

NZ Recruit vs OneStaff:Which is more popular in New Zealand?

In October 2026, OneStaff had more branded searches than NZ Recruit among Queenstown recruitment agencies in New Zealand. OneStaff had about 180 branded searches, while NZ Recruit had 10. OneStaff made up 20.7% of all Queenstown recruitment agency searches we track, and NZ Recruit accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Queenstown recruitment agencies, OneStaff appeared in four of the five answers and NZ Recruit in two. OneStaff was mentioned before NZ Recruit in every answer that named either.

Among Queenstown recruitment agencies in New Zealand in October 2026

Who do people search for more?

OneStaff, about 18 searches for every 1 for NZ Recruit

OneStaff 180 searchesNZ Recruit 10 searches

Who does AI mention more?

OneStaff, mentioned in 4 of 5 answers, NZ Recruit in 2

OneStaff in 4 of 5NZ Recruit in 2 of 5

Who does AI recommend more?

OneStaff, named ahead of NZ Recruit in 3 of 3 answers

OneStaff first in 3NZ Recruit never first

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Top Queenstown recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OneStaff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NZ Recruit was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OneStaff was listed before NZ Recruit in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AddStaff1st
  2. Remarkable People NZ2nd
  3. OneStaff3rd
  4. Brannigans4th
  5. RB Recruitment5th
  6. Tradestaff6th
  7. ALH7th
  8. NZ Recruit8th
  9. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remarkable People NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AddStaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tradestaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brannigans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NZ Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RB Recruitment2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALH1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blokhaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Queenstown recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NZ Recruit or OneStaff more popular in search?

This chart shows how often people search Google for NZ Recruit and OneStaff by name. Each line represents a brand's share of searches for all nine Queenstown recruitment agencies we track, month by month, from searches in New Zealand.

NZ Recruit and OneStaff among Queenstown recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, NZ Recruit. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffRemarkable People NZOneStaffALHAddStaffBlokhausBrannigansNZ RecruitRB Recruitment
Nov 202536.4%23.9%25%9.1%2.3%2.3%1.1%0%0%
Dec 202534%27.7%27.7%5.3%2.1%1.1%1.1%0%1.1%
Jan 202634.9%25.3%20.5%10.8%2.4%2.4%1.2%1.2%1.2%
Feb 202636.5%24.7%22.4%7.1%2.4%2.4%1.2%2.4%1.2%
Mar 202635.1%27.7%19.1%11.7%2.1%1.1%1.1%1.1%1.1%
Apr 202636.9%32%17.2%6.6%2.5%1.6%0.82%1.6%0.82%
May 202632.7%35.8%20.6%6.1%1.2%1.2%1.2%0.61%0.61%
Jun 202631.4%34.3%23.3%7%1.7%0.58%0.58%0.58%0.58%
Jul 202635%31.1%17.5%9.7%1.9%1.9%0.97%0.97%0.97%
Aug 202635.6%28.8%16.4%11%2.7%2.7%1.4%0%1.4%
Sep 202633.8%32.5%15%8.8%3.8%2.5%1.3%1.3%1.3%
Oct 202635.6%24.1%20.7%12.6%2.3%2.3%1.1%1.1%0%

How has branded search for NZ Recruit and OneStaff changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown recruitment agencies in October 2026?

1 change

  1. In October 2026, OneStaff gained share of searches among Queenstown recruitment agencies in New Zealand, from 15% to 20.7%.

How are NZ Recruit’s and OneStaff’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using NZ Recruit’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NZ Recruit

3 branded search terms

  • nz recruit
  • nz recruit jobs
  • nzrecruit

OneStaff

7 branded search terms

  • one staff
  • one staff agency
  • one staff recruitment
  • OneStaff
  • onestaff agency
  • onestaff jobs
  • onestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Queenstown recruitment agencies

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