Brandwave

AddStaff vs Tradestaff:Which is more popular?

In September 2026, Tradestaff had more branded searches than AddStaff among Queenstown recruitment agencies in New Zealand. Tradestaff had about 270 branded searches, while AddStaff had 30. Tradestaff made up 33.8% of all Queenstown recruitment agency searches we track, and AddStaff accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Queenstown recruitment agencies, AddStaff appeared in three of the five answers and Tradestaff in two. AddStaff was mentioned before Tradestaff in three out of four answers.

Among Queenstown recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tradestaff, about 9 searches for every 1 for AddStaff

Tradestaff 270 searchesAddStaff 30 searches

Who does AI mention more?

AddStaff, mentioned in 3 of 5 answers, Tradestaff in 2

AddStaff in 3 of 5Tradestaff in 2 of 5

Who does AI recommend more?

AddStaff, named ahead of Tradestaff in 3 of 4 answers

AddStaff first in 3Tradestaff first in 1

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Top Queenstown recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AddStaff was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tradestaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AddStaff was listed before Tradestaff in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AddStaff1st
  2. Remarkable People NZ2nd
  3. OneStaff3rd
  4. Brannigans4th
  5. RB Recruitment5th
  6. Tradestaff6th
  7. ALH7th
  8. NZ Recruit8th
  9. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remarkable People NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AddStaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tradestaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brannigans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NZ Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RB Recruitment2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALH1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blokhaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Queenstown recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is AddStaff or Tradestaff more popular in search?

This chart shows how often people search Google for AddStaff and Tradestaff by name. Each line represents a brand's share of searches for all nine Queenstown recruitment agencies we track, month by month, from searches in New Zealand.

AddStaff and Tradestaff among Queenstown recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff, AddStaff. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffRemarkable People NZOneStaffALHAddStaffBlokhausBrannigansNZ RecruitRB Recruitment
Oct 202533.7%19.8%26.7%11.6%2.3%2.3%1.2%1.2%1.2%
Nov 202536.4%23.9%25%9.1%2.3%2.3%1.1%0%0%
Dec 202534%27.7%27.7%5.3%2.1%1.1%1.1%0%1.1%
Jan 202634.9%25.3%20.5%10.8%2.4%2.4%1.2%1.2%1.2%
Feb 202636.5%24.7%22.4%7.1%2.4%2.4%1.2%2.4%1.2%
Mar 202635.1%27.7%19.1%11.7%2.1%1.1%1.1%1.1%1.1%
Apr 202636.9%32%17.2%6.6%2.5%1.6%0.82%1.6%0.82%
May 202632.7%35.8%20.6%6.1%1.2%1.2%1.2%0.61%0.61%
Jun 202631.4%34.3%23.3%7%1.7%0.58%0.58%0.58%0.58%
Jul 202635%31.1%17.5%9.7%1.9%1.9%0.97%0.97%0.97%
Aug 202635.1%28.4%17.6%10.8%2.7%2.7%1.4%0%1.4%
Sep 202633.8%32.5%15%8.8%3.8%2.5%1.3%1.3%1.3%

How has the AddStaff and Tradestaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown recruitment agencies in September 2026?

2 changes

  1. In September 2026, AddStaff gained share of searches among Queenstown recruitment agencies in New Zealand, from 2.7% to 3.8%.

  2. In September 2026, Tradestaff lost share of searches among Queenstown recruitment agencies in New Zealand, from 35.1% to 33.8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using AddStaff’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AddStaff

3 branded search terms

  • addstaff
  • addstaff jobs
  • addstaff queenstown

Tradestaff

6 branded search terms

  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Queenstown recruitment agencies

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