Brandwave

ALH vs Tradestaff:Which is more popular?

In September 2026, Tradestaff had more branded searches than ALH among Queenstown recruitment agencies in New Zealand. Tradestaff had about 270 branded searches, while ALH had 70. Tradestaff made up 33.8% of all Queenstown recruitment agency searches we track, and ALH accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about Queenstown recruitment agencies, Tradestaff appeared in two of the five answers and ALH in one.

Among Queenstown recruitment agencies in New Zealand in September 2026

Who do people search for more?

Tradestaff, about 4 searches for every 1 for ALH

Tradestaff 270 searchesALH 70 searches

Who does AI mention more?

Tradestaff, mentioned in 2 of 5 answers, ALH in 1

Tradestaff in 2 of 5ALH in 1 of 5

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Top Queenstown recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tradestaff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ALH was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AddStaff1st
  2. Remarkable People NZ2nd
  3. OneStaff3rd
  4. Brannigans4th
  5. RB Recruitment5th
  6. Tradestaff6th
  7. ALH7th
  8. NZ Recruit8th
  9. Blokhaus–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Remarkable People NZ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OneStaff4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AddStaff3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tradestaff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brannigans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NZ Recruit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RB Recruitment2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ALH1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blokhaus0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Queenstown recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ALH or Tradestaff more popular in search?

This chart shows how often people search Google for ALH and Tradestaff by name. Each line represents a brand's share of searches for all nine Queenstown recruitment agencies we track, month by month, from searches in New Zealand.

ALH and Tradestaff among Queenstown recruitment agencies in New Zealand, by month

Share of searches by month for Tradestaff, ALH. The figures are in the table below the chart.

View monthly share of searches table
MonthTradestaffRemarkable People NZOneStaffALHAddStaffBlokhausBrannigansNZ RecruitRB Recruitment
Oct 202533.7%19.8%26.7%11.6%2.3%2.3%1.2%1.2%1.2%
Nov 202536.4%23.9%25%9.1%2.3%2.3%1.1%0%0%
Dec 202534%27.7%27.7%5.3%2.1%1.1%1.1%0%1.1%
Jan 202634.9%25.3%20.5%10.8%2.4%2.4%1.2%1.2%1.2%
Feb 202636.5%24.7%22.4%7.1%2.4%2.4%1.2%2.4%1.2%
Mar 202635.1%27.7%19.1%11.7%2.1%1.1%1.1%1.1%1.1%
Apr 202636.9%32%17.2%6.6%2.5%1.6%0.82%1.6%0.82%
May 202632.7%35.8%20.6%6.1%1.2%1.2%1.2%0.61%0.61%
Jun 202631.4%34.3%23.3%7%1.7%0.58%0.58%0.58%0.58%
Jul 202635%31.1%17.5%9.7%1.9%1.9%0.97%0.97%0.97%
Aug 202635.1%28.4%17.6%10.8%2.7%2.7%1.4%0%1.4%
Sep 202633.8%32.5%15%8.8%3.8%2.5%1.3%1.3%1.3%

How has the ALH and Tradestaff comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown recruitment agencies in September 2026?

2 changes
  1. In September 2026, ALH lost share of searches among Queenstown recruitment agencies in New Zealand, from 10.8% to 8.8%.

  2. In September 2026, Tradestaff lost share of searches among Queenstown recruitment agencies in New Zealand, from 35.1% to 33.8%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ALH’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ALH

5 branded search terms

  • alh
  • alh jobs
  • alh labour hire
  • alh queenstown
  • alh recruitment

Tradestaff

6 branded search terms

  • trade staff recruitment
  • tradestaff
  • tradestaff jobs
  • tradestaff payroll
  • tradestaff queenstown
  • tradestaff recruitment

How the Brand Demand Index is measured

Other head-to-heads among Queenstown recruitment agencies

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