OneStaff vs Rural Directions Recruitment & HR:Which is more popular in New Zealand?
In October 2026, OneStaff had more branded searches than Rural Directions Recruitment & HR among Hastings recruitment agencies in New Zealand. OneStaff had about 230 branded searches, while Rural Directions Recruitment & HR had 20. OneStaff made up 34.3% of all Hastings recruitment agency searches we track, and Rural Directions Recruitment & HR accounted for 3%. When we asked ChatGPT and Google AI Overviews about Hastings recruitment agencies, OneStaff appeared in all three answers and Rural Directions Recruitment & HR in two. OneStaff was mentioned before Rural Directions Recruitment & HR in every answer.
Who do people search for more?
OneStaff, about 12 searches for every 1 for Rural Directions Recruitment & HR
Who does AI mention more?
OneStaff, mentioned in every answer we collected
Who does AI recommend more?
OneStaff, named ahead of Rural Directions Recruitment & HR in every answer
Follow OneStaff vs Rural Directions Recruitment & HR and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hastings recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, OneStaff appeared in all three answers. Rural Directions Recruitment & HR was mentioned in two out of three: in two of the three ChatGPT answers. OneStaff was listed before Rural Directions Recruitment & HR in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OneStaff3 of 3Named in 3 of 3 ChatGPT answers
Adecco3 of 3Named in 3 of 3 ChatGPT answers
Tradestaff2 of 3Named in 2 of 3 ChatGPT answers
Able Personnel2 of 3Named in 2 of 3 ChatGPT answers
Rural Directions Recruitment & HR2 of 3Named in 2 of 3 ChatGPT answers
Trade Assist1 of 3Named in 1 of 3 ChatGPT answers
AWF0 of 3Named in 0 of 3 ChatGPT answers
Populous People0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hastings, New Zealand for a new employee?”
Searched Google, AI Overview
“hastings recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is OneStaff or Rural Directions Recruitment & HR more popular in search?
This chart shows how often people search Google for OneStaff and Rural Directions Recruitment & HR by name. Each line represents a brand's share of searches for all eight Hastings recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for OneStaff, Rural Directions Recruitment & HR. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Tradestaff | Trade Assist | AWF | Populous People | Able Personnel | Rural Directions Recruitment & HR |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.6% | 27.3% | 10% | 23.6% | 6.4% | 4.5% | 2.7% | 1.8% |
| Dec 2025 | 25% | 25% | 8.3% | 23.8% | 7.1% | 6% | 2.4% | 2.4% |
| Jan 2026 | 27.7% | 19.6% | 9.8% | 30.4% | 3.6% | 4.5% | 2.7% | 1.8% |
| Feb 2026 | 27% | 22.5% | 15.7% | 18% | 6.7% | 5.6% | 1.1% | 3.4% |
| Mar 2026 | 26.4% | 17.6% | 15.4% | 14.3% | 18.7% | 3.3% | 1.1% | 3.3% |
| Apr 2026 | 34.5% | 20.2% | 8.3% | 10.7% | 11.9% | 8.3% | 2.4% | 3.6% |
| May 2026 | 30% | 27.1% | 12.9% | 10% | 7.1% | 7.1% | 4.3% | 1.4% |
| Jun 2026 | 28.6% | 23.8% | 16.7% | 11.9% | 9.5% | 6% | 2.4% | 1.2% |
| Jul 2026 | 26.8% | 21.1% | 19.7% | 15.5% | 7% | 5.6% | 1.4% | 2.8% |
| Aug 2026 | 34.2% | 24.1% | 11.4% | 16.5% | 5.1% | 3.8% | 1.3% | 3.8% |
| Sep 2026 | 36.5% | 17.6% | 12.2% | 13.5% | 10.8% | 4.1% | 2.7% | 2.7% |
| Oct 2026 | 34.3% | 19.4% | 13.4% | 11.9% | 10.4% | 4.5% | 3% | 3% |
How has branded search for OneStaff and Rural Directions Recruitment & HR changed in New Zealand over the last 12 months?
3 findings
- OneStaff was ahead of Rural Directions Recruitment & HR in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OneStaff’s share of searches among Hastings recruitment agencies in New Zealand moved from 23.6% to 34.3%, and its estimated monthly branded searches moved from 260 to 230.
- Across the 12 months ending October 2026, Rural Directions Recruitment & HR’s share of searches among Hastings recruitment agencies in New Zealand moved from 1.8% to 3%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand Hastings recruitment agencies in October 2026?
1 change
In October 2026, OneStaff lost share of searches among Hastings recruitment agencies in New Zealand, from 36.5% to 34.3%.
How are OneStaff’s and Rural Directions Recruitment & HR’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using OneStaff’s and Rural Directions Recruitment & HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneStaff
9 branded search terms
- one staff
- one staff agency
- one staff recruitment
- OneStaff
- onestaff agency
- onestaff hastings
- onestaff hawkes bay
- onestaff jobs
- onestaff recruitment
Rural Directions Recruitment & HR
1 branded search term
- rural directions
Other head-to-heads among Hastings recruitment agencies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.