Brandwave

How popular isRural Directions Recruitment & HR?

In September 2026, people searched for Rural Directions Recruitment & HR by name about 320 times in New Zealand, about the same as the previous year. These searches made up 2.7% of all New Zealand Hastings recruitment agency searches, placing Rural Directions Recruitment & HR eighth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Hastings recruitment agencies, Rural Directions Recruitment & HR appeared in two of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Rural Directions Recruitment & HR is the eighth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. OneStaffShare of searches 36.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. AdeccoShare of searches 17.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Trade AssistShare of searches 13.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. TradestaffShare of searches 12.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. Rural Directions Recruitment & HRShare of searches 2.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

+3 more

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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rural Directions Recruitment & HR was mentioned in two out of three: in two of the three ChatGPT answers. Rural Directions Recruitment & HR is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneStaff1st
  2. Adecco2nd
  3. Able Personnel3rd
  4. Tradestaff4th
  5. Rural Directions Recruitment & HR5th
  6. Trade Assist6th
  7. AWF–
  8. Populous People–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hastings recruitment agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hastings recruitment agencies compete with Rural Directions Recruitment & HR?

Rural Directions Recruitment & HR against Hastings recruitment agencies in New Zealand, by month

Share of searches by month for OneStaff, Adecco, Trade Assist, Tradestaff, AWF, Populous People, Able Personnel, Rural Directions Recruitment & HR. The figures are in the table below the chart.

View monthly share of searches table
MonthOneStaffAdeccoTrade AssistTradestaffAWFPopulous PeopleAble PersonnelRural Directions Recruitment & HR
Oct 202530%21.3%13.8%8.8%10%8.8%3.8%3.8%
Nov 202523.4%27%24.3%9.9%6.3%4.5%2.7%1.8%
Dec 202525%25%23.8%8.3%7.1%6%2.4%2.4%
Jan 202628.6%18.8%30.4%9.8%3.6%4.5%2.7%1.8%
Feb 202627%22.5%18%15.7%6.7%5.6%1.1%3.4%
Mar 202626.9%17.2%15.1%15.1%18.3%3.2%1.1%3.2%
Apr 202634.1%20%11.8%8.2%11.8%8.2%2.4%3.5%
May 202630.9%25%10.3%13.2%7.4%7.4%4.4%1.5%
Jun 202628.6%23.8%11.9%16.7%9.5%6%2.4%1.2%
Jul 202626.8%21.1%15.5%19.7%7%5.6%1.4%2.8%
Aug 202635.4%22.8%16.5%11.4%5.1%3.8%1.3%3.8%
Sep 202636.5%17.6%13.5%12.2%10.8%4.1%2.7%2.7%

  1. 1.OneStaff

    36.5%

    Held 1st. 270 estimated branded searches, -3.6% vs prior month. Share +1 points.

  2. 2.Adecco

    17.6%

    Held 2nd. 130 estimated branded searches, -27.8% vs prior month. Share -5.2 points.

  3. 3.Trade Assist

    13.5%

    Held 3rd. 100 estimated branded searches, -23.1% vs prior month. Share -2.9 points.

  4. 4.Tradestaff

    12.2%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.AWF

    10.8%

    Held 5th. 80 estimated branded searches, +100% vs prior month. Share +5.7 points.

  6. 6.Populous People

    4.1%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Able Personnel

    2.7%

    Moved from 8th to 7th. 20 estimated branded searches, +100% vs prior month. Share +1.4 points.

  8. 8.Rural Directions Recruitment & HR

    2.7%

    Moved from 7th to 8th. 20 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Rural Directions Recruitment & HR and its closest rivals

How has branded search demand for Rural Directions Recruitment & HR changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rural Directions Recruitment & HR in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Rural Directions Recruitment & HR’s share of searches among Hastings recruitment agencies in New Zealand decreased from 3.8% to 2.7%.
  • Across the 12 months ending September 2026, Rural Directions Recruitment & HR’s share of searches among Hastings recruitment agencies in New Zealand peaked at 3.8% in August 2026 and was lowest at 1.2% in June 2026.

How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?

6 changes

  1. In September 2026, Able Personnel overtook Rural Directions Recruitment & HR to rank 7th among Hastings recruitment agencies in New Zealand, with 2.7% of the searches.

  2. In September 2026, AWF gained share of searches among Hastings recruitment agencies in New Zealand, from 5.1% to 10.8%.

  3. In September 2026, OneStaff gained share of searches among Hastings recruitment agencies in New Zealand, from 35.4% to 36.5%.

  4. In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.

  5. In September 2026, Adecco lost share of searches among Hastings recruitment agencies in New Zealand, from 22.8% to 17.6%.

  6. In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.

How are Rural Directions Recruitment & HR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rural Directions Recruitment & HR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rural directions

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