OneStaff vs Populous People:Which is more popular by branded search in New Zealand?
In August 2026, OneStaff had more branded searches than Populous People among hastings recruitment agencies in New Zealand. OneStaff was estimated to have 10.1K branded searches compared to Populous People’s 170, and held a 44.7% Share of Search versus Populous People’s 0.76%.
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Which is more popular in search, OneStaff or Populous People?
Compare Hastings recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneStaff, Populous People. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | AWF | Trade Assist | Populous People |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 25.5% | 18% | 7.5% | 1.3% |
| Nov 2025 | 45.1% | 24.6% | 20.7% | 8.6% | 0.99% |
| Dec 2025 | 47.4% | 27.8% | 15.4% | 8.2% | 1.1% |
| Jan 2026 | 45.5% | 27.5% | 17.1% | 9.1% | 0.83% |
| Feb 2026 | 47.4% | 26.2% | 18% | 7.7% | 0.69% |
| Mar 2026 | 43.4% | 29% | 19.9% | 7.2% | 0.63% |
| Apr 2026 | 44.4% | 29% | 19.8% | 5.6% | 1.2% |
| May 2026 | 47.2% | 27.9% | 17.8% | 6.3% | 0.84% |
| Jun 2026 | 47.9% | 28% | 17.9% | 5.2% | 1% |
| Jul 2026 | 44% | 29.9% | 20% | 5.3% | 0.9% |
| Aug 2026 | 44.7% | 29.1% | 17.9% | 7.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the OneStaff and Populous People comparison changed over the last 12 months?
3 findings
- OneStaff was ahead of Populous People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 47.7% to 44.7%, and its estimated monthly branded searches moved from 11.9K to 10.1K.
- Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand moved from 1.3% to 0.76%, and its estimated monthly branded searches moved from 320 to 170.
How did search popularity change for New Zealand hastings recruitment agencies in August 2026?
2 changes
In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.
Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OneStaff’s and Populous People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OneStaff
29 branded search terms
- one staff
- one staff agency
- one staff new plymouth
- one staff nz
- one staff queenstown
- one staff recruitment
- one staff rotorua
- OneStaff
- onestaff agency
- onestaff auckland
- onestaff christchurch
- onestaff co nz
- onestaff dunedin
- onestaff hamilton
- onestaff hastings
- onestaff hawkes bay
- onestaff invercargill
- onestaff jobs
- onestaff new plymouth
- onestaff new zealand
- onestaff nz
- onestaff palmerston north
- onestaff palmerston north jobs
- onestaff queenstown
- onestaff recruitment
- onestaff rotorua
- onestaff tauranga
- onestaff wellington
- onestaff.co.nz
Populous People
1 branded search term
- populous people
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