Brandwave

How popular isPopulous People in search?

In August 2026, there were an estimated 170 branded searches for Populous People in New Zealand which is down 46.9% over the last 11 months. Populous People holds 0.76% estimated Share of Search among New Zealand hastings recruitment agencies and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. OneStaff44.7%
  2. Adecco29.1%
  3. AWF17.9%
  4. Trade Assist7.4%
  5. Populous People0.76%
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Which hastings recruitment agencies compete with Populous People?

Populous People against hastings recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, AWF, Trade Assist, Populous People. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoAWFTrade AssistPopulous People
Oct 202547.7%25.5%18%7.5%1.3%
Nov 202545.1%24.6%20.7%8.6%0.99%
Dec 202547.4%27.8%15.4%8.2%1.1%
Jan 202645.5%27.5%17.1%9.1%0.83%
Feb 202647.4%26.2%18%7.7%0.69%
Mar 202643.4%29%19.9%7.2%0.63%
Apr 202644.4%29%19.8%5.6%1.2%
May 202647.2%27.9%17.8%6.3%0.84%
Jun 202647.9%28%17.9%5.2%1%
Jul 202644%29.9%20%5.3%0.9%
Aug 202644.7%29.1%17.9%7.4%0.76%
Sep 2026—————

  1. 1.OneStaff

    44.7%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.7 points

  2. 2.Adecco

    29.1%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -0.7 points

  3. 3.AWF

    17.9%

    held 3rd · 4K estimated branded searches · -13.1% vs prior month · -2 points

  4. 4.Trade Assist

    7.4%

    held 4th · 1.7K estimated branded searches · +35.8% vs prior month · +2.1 points

  5. 5.Populous People

    0.76%

    held 5th · 170 estimated branded searches · -19% vs prior month · -0.1 points

Compare search popularity between Populous People and its closest rivals

How has branded search demand for Populous People changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Populous People in New Zealand fell from 320 to 170.
  • Across the 11 months ending August 2026, Populous People’s estimated Share of Search among hastings recruitment agencies in New Zealand decreased from 1.3% to 0.76%.

How did search popularity change for New Zealand hastings recruitment agencies in August 2026?

  1. In August 2026, Trade Assist gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 5.3% to 7.4%.

  2. In August 2026, OneStaff gained estimated Share of Search among hastings recruitment agencies in New Zealand, from 44% to 44.7%.

  3. In August 2026, AWF lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 20% to 17.9%.

  4. In August 2026, Adecco lost estimated Share of Search among hastings recruitment agencies in New Zealand, from 29.9% to 29.1%.

  5. Estimated monthly branded searches for Populous People in New Zealand fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

How is Populous People measured?

Brandwave collects information about searches that people make online using Populous People’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • populous people

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How the Brand Demand Index is measured

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