Drake vs Hays:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Drake among temp staffing agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Drake’s 1.5K, and held a 19.2% Share of Search versus Drake’s 6.9%.
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Which is more popular in search, Drake or Hays?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Drake. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.9% | 19.6% | 15.7% | 33.7% | 4.9% | 1.4% | 1.7% |
| Nov 2025 | 28.5% | 29.3% | 20.7% | 11.5% | 5.8% | 2.4% | 1.7% |
| Dec 2025 | 32.3% | 27.1% | 20% | 10.5% | 6.8% | 1.9% | 1.4% |
| Jan 2026 | 30.2% | 28.4% | 21.6% | 9.2% | 7.7% | 1.6% | 1.3% |
| Feb 2026 | 31.5% | 27.3% | 21.7% | 9% | 7.4% | 1.8% | 1.3% |
| Mar 2026 | 31.2% | 27.7% | 22.1% | 8.9% | 6.3% | 2.1% | 1.6% |
| Apr 2026 | 29.7% | 27.3% | 22.7% | 10.4% | 6.4% | 2% | 1.6% |
| May 2026 | 30.4% | 29.7% | 20.5% | 9.7% | 6.6% | 1.9% | 1.2% |
| Jun 2026 | 31.5% | 31.2% | 19.7% | 8.5% | 6.2% | 1.8% | 1.2% |
| Jul 2026 | 32% | 31.1% | 18.5% | 9.1% | 6.1% | 1.8% | 1.4% |
| Aug 2026 | 30.9% | 30.9% | 19.2% | 9.3% | 6.9% | 1.6% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Drake and Hays comparison changed over the last 12 months?
3 findings
- Hays was ahead of Drake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand moved from 4.9% to 6.9%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand moved from 15.7% to 19.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Drake’s and Hays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Drake
16 branded search terms
- drake international
- drake international agency
- drake international new zealand
- drake international nz
- drake international recruitment
- drake international recruitment agency
- drake labour hire
- drake new zealand
- drake new zealand jobs
- drake palmerston north
- drake palmerston north jobs
- drake recruitment
- drake recruitment hamilton
- drake recruitment masterton
- drake recruitment nz
- drake temp agency
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.