Hays vs Tradestaff:Which is more popular by branded search in New Zealand?
In August 2026, Tradestaff had more branded searches than Hays among temp staffing agencies in New Zealand. Tradestaff was estimated to have 5.9K branded searches compared to Hays’ 4.1K, and held a 30.1% Share of Search versus Hays’ 20.7%.
Follow Hays vs Tradestaff and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hays or Tradestaff?
Compare the agencies New Zealand businesses hire temporary and contract staff through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tradestaff, Hays. The figures are in the table below the chart.
View monthly share of search table
| Month | Adecco | Tradestaff | Hays | Randstad | Drake | Allied Workforce | ManpowerGroup |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 18.2% | 16.6% | 35.7% | 2.8% | 1.5% | 1.8% |
| Nov 2025 | 29.5% | 27.9% | 22.4% | 12.4% | 3.3% | 2.6% | 1.8% |
| Dec 2025 | 33.7% | 26.2% | 21.8% | 11.4% | 3.3% | 2% | 1.6% |
| Jan 2026 | 31.8% | 27.3% | 23.6% | 10% | 4% | 1.7% | 1.5% |
| Feb 2026 | 33.2% | 26% | 23.7% | 9.9% | 3.8% | 1.9% | 1.4% |
| Mar 2026 | 32.7% | 26.4% | 23.8% | 9.6% | 3.5% | 2.3% | 1.8% |
| Apr 2026 | 31.2% | 25.5% | 24.8% | 11.3% | 3.4% | 2.2% | 1.7% |
| May 2026 | 32% | 28.3% | 22.5% | 10.6% | 3.2% | 2% | 1.3% |
| Jun 2026 | 33% | 29.7% | 21.5% | 9.3% | 3.2% | 2% | 1.3% |
| Jul 2026 | 33.8% | 29.8% | 20% | 9.8% | 3.1% | 2% | 1.5% |
| Aug 2026 | 32.4% | 30.1% | 20.7% | 10.1% | 3.8% | 1.7% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hays and Tradestaff comparison changed over the last 12 months?
3 findings
- Tradestaff was ahead of Hays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among temp staffing agencies in New Zealand moved from 16.6% to 20.7%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand moved from 18.2% to 30.1%, and its estimated monthly branded searches moved from 4.8K to 5.9K.
How did search popularity change for New Zealand temp staffing agencies in August 2026?
2 changes
In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 20% to 20.7%.
Tradestaff’s estimated Share of Search among temp staffing agencies in New Zealand has gained ground for 3 months in a row, from 28.3% to 30.1% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Tradestaff
5 branded search terms
- tradestaff
- tradestaff co nz
- tradestaff near me
- tradestaff nz
- tradestaff payroll
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.