Hays vs Platinum Recruitment:Which is more popular by branded search in New Zealand?
In August 2026, Hays had more branded searches than Platinum Recruitment among dunedin recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Platinum Recruitment’s 660, and held an 18.8% Share of Search versus Platinum Recruitment’s 3%.
Follow Hays vs Platinum Recruitment and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hays or Platinum Recruitment?
Compare Dunedin recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hays, Platinum Recruitment. The figures are in the table below the chart.
View monthly share of search table
| Month | OneStaff | Adecco | Hays | Platinum Recruitment | Select Recruitment | DKW Recruitment Group |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.6% | 18.3% | 2.7% | 1.8% | 0.75% |
| Nov 2025 | 48.6% | 26.5% | 19.3% | 3.1% | 1.7% | 0.78% |
| Dec 2025 | 48.1% | 28.2% | 17.5% | 2.5% | 1.5% | 2.2% |
| Jan 2026 | 46.7% | 28.2% | 20.2% | 2.9% | 1.4% | 0.65% |
| Feb 2026 | 49.4% | 27.3% | 18.8% | 3% | 0.93% | 0.55% |
| Mar 2026 | 44.6% | 29.8% | 21.2% | 2.5% | 1.1% | 0.77% |
| Apr 2026 | 43.8% | 28.6% | 21.9% | 2.9% | 1.9% | 0.85% |
| May 2026 | 47.8% | 28.2% | 19.1% | 2.7% | 1.4% | 0.89% |
| Jun 2026 | 48.4% | 28.3% | 17.7% | 3% | 1.7% | 0.97% |
| Jul 2026 | 45.6% | 30.9% | 17.9% | 3.2% | 1.5% | 0.89% |
| Aug 2026 | 46.4% | 30.3% | 18.8% | 3% | 1% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hays and Platinum Recruitment comparison changed over the last 12 months?
3 findings
- Hays was ahead of Platinum Recruitment in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hays’ estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 18.3% to 18.8%, and its estimated monthly branded searches moved from 4.4K to 4.1K.
- Across the 11 months ending August 2026, Platinum Recruitment’s estimated Share of Search among dunedin recruitment agencies in New Zealand moved from 2.7% to 3%, and its estimated monthly branded searches moved from 650 to 660.
How did search popularity change for New Zealand dunedin recruitment agencies in August 2026?
1 change
In August 2026, Hays gained estimated Share of Search among dunedin recruitment agencies in New Zealand, from 17.9% to 18.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Hays’ and Platinum Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hays
12 branded search terms
- hays
- hays auckland
- hays christchurch
- hays dunedin
- hays labour hire
- hays new zealand
- hays nz
- hays recruitment
- hays tauranga
- hays temp agency
- hays wellington
- hays.net.nz
Platinum Recruitment
5 branded search terms
- platinum recruitment
- platinum recruitment dunedin
- platinum recruitment new zealand
- platinum recruitment nz
- platinumrecruitment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.