Trade Assist vs Tradestaff:Which is more popular?
In September 2026, Trade Assist had more branded searches than Tradestaff among Hastings recruitment agencies in New Zealand. Trade Assist had about 100 branded searches, while Tradestaff had 90. Trade Assist made up 13.5% of all Hastings recruitment agency searches we track, and Tradestaff accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about Hastings recruitment agencies, Tradestaff appeared in two of the three answers and Trade Assist in one. Tradestaff was mentioned before Trade Assist in two out of three answers.
Who do people search for more?
Trade Assist, about 11% more searches than Tradestaff
Who does AI mention more?
Tradestaff, mentioned in 2 of 3 answers, Trade Assist in 1
Who does AI recommend more?
Tradestaff, named ahead of Trade Assist in 2 of 3 answers
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Top Hastings recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Tradestaff was mentioned in two out of three: in two of the three ChatGPT answers. Trade Assist was mentioned in one out of three: in one of the three ChatGPT answers. Tradestaff was listed before Trade Assist in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
OneStaff3 of 3Named in 3 of 3 ChatGPT answers
Adecco3 of 3Named in 3 of 3 ChatGPT answers- Tradestaff2 of 3Named in 2 of 3 ChatGPT answers
Able Personnel2 of 3Named in 2 of 3 ChatGPT answers
Rural Directions Recruitment & HR2 of 3Named in 2 of 3 ChatGPT answers- Trade Assist1 of 3Named in 1 of 3 ChatGPT answers
AWF0 of 3Named in 0 of 3 ChatGPT answers
Populous People0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hastings recruitment agencies
3 answers
Asked ChatGPT
“Which recruitment agency should I hire in Hastings, New Zealand?”
Asked ChatGPT
“What are the best recruitment agencies in Hastings, New Zealand?”
Asked ChatGPT
“What's the best recruitment agency in Hastings, New Zealand for a new employee?”
Searched Google, AI Overview
“hastings recruitment agencies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“temp agency hastings”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Trade Assist or Tradestaff more popular in search?
This chart shows how often people search Google for Trade Assist and Tradestaff by name. Each line represents a brand's share of searches for all eight Hastings recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Trade Assist, Tradestaff. The figures are in the table below the chart.
View monthly share of searches table
| Month | OneStaff | Adecco | Trade Assist | Tradestaff | AWF | Populous People | Able Personnel | Rural Directions Recruitment & HR |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 21.3% | 13.8% | 8.8% | 10% | 8.8% | 3.8% | 3.8% |
| Nov 2025 | 23.4% | 27% | 24.3% | 9.9% | 6.3% | 4.5% | 2.7% | 1.8% |
| Dec 2025 | 25% | 25% | 23.8% | 8.3% | 7.1% | 6% | 2.4% | 2.4% |
| Jan 2026 | 28.6% | 18.8% | 30.4% | 9.8% | 3.6% | 4.5% | 2.7% | 1.8% |
| Feb 2026 | 27% | 22.5% | 18% | 15.7% | 6.7% | 5.6% | 1.1% | 3.4% |
| Mar 2026 | 26.9% | 17.2% | 15.1% | 15.1% | 18.3% | 3.2% | 1.1% | 3.2% |
| Apr 2026 | 34.1% | 20% | 11.8% | 8.2% | 11.8% | 8.2% | 2.4% | 3.5% |
| May 2026 | 30.9% | 25% | 10.3% | 13.2% | 7.4% | 7.4% | 4.4% | 1.5% |
| Jun 2026 | 28.6% | 23.8% | 11.9% | 16.7% | 9.5% | 6% | 2.4% | 1.2% |
| Jul 2026 | 26.8% | 21.1% | 15.5% | 19.7% | 7% | 5.6% | 1.4% | 2.8% |
| Aug 2026 | 35.4% | 22.8% | 16.5% | 11.4% | 5.1% | 3.8% | 1.3% | 3.8% |
| Sep 2026 | 36.5% | 17.6% | 13.5% | 12.2% | 10.8% | 4.1% | 2.7% | 2.7% |
How has the Trade Assist and Tradestaff comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tradestaff took it in May 2026, Trade Assist took it in August 2026.
- Across the 12 months ending September 2026, Trade Assist’s share of searches among Hastings recruitment agencies in New Zealand moved from 13.8% to 13.5%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 12 months ending September 2026, Tradestaff’s share of searches among Hastings recruitment agencies in New Zealand moved from 8.8% to 12.2%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for New Zealand Hastings recruitment agencies in September 2026?
2 changes
In September 2026, Tradestaff gained share of searches among Hastings recruitment agencies in New Zealand, from 11.4% to 12.2%.
In September 2026, Trade Assist lost share of searches among Hastings recruitment agencies in New Zealand, from 16.5% to 13.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Trade Assist’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trade Assist
5 branded search terms
- Trade Assist
- trade assist hastings
- trade assist jobs
- trade assist recruitment
- tradeassist
Tradestaff
1 branded search term
- tradestaff
Other head-to-heads among Hastings recruitment agencies
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