Brandwave

How popular isGucci in search?

In September 2026, there were an estimated 2.7M branded searches for Gucci worldwide which is down 18.2% over the last 12 months. Gucci holds 28.5% estimated Share of Search among bracelet Women brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hermès43%
  2. Cartier28.5%
  3. Gucci28.5%
  4. Diamond<0.01%
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Which bracelet Women brands compete with Gucci?

Gucci against bracelet Women brands worldwide, by month

Share of Search by month for Hermès, Cartier, Gucci. The figures are in the table below the chart.

View monthly share of search table
MonthHermèsCartierGucciDiamond
Oct 202543%28.5%28.5%<0.01%
Nov 202543%28.5%28.5%<0.01%
Dec 202545.3%24.6%30.1%<0.01%
Jan 202643%28.5%28.5%<0.01%
Feb 202643%28.5%28.5%<0.01%
Mar 202645.4%24.6%30%<0.01%
Apr 202645.4%24.6%30%<0.01%
May 202643%28.5%28.5%<0.01%
Jun 202648%26%26%<0.01%
Jul 202648%26%26%<0.01%
Aug 202648%26%26%<0.01%
Sep 202643%28.5%28.5%<0.01%

  1. 1.Hermès

    43%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Cartier

    28.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Gucci

    28.5%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Diamond

    <0.01%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gucci and its closest rivals

Every comparison with Gucci

How has branded search demand for Gucci changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gucci worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Gucci’s estimated Share of Search among bracelet Women brands worldwide peaked at 30.1% in December 2025 and was lowest at 26% in June 2026.

How did search popularity change for bracelet Women brands worldwide in September 2026?

  1. In September 2026, Cartier gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.

  2. In September 2026, Gucci gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.

  3. In September 2026, Hermès lost estimated Share of Search among bracelet Women brands worldwide, from 48% to 43%.

  4. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Gucci compete?

Gucci is ranked in 43 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands4th of 86.2%Show ranking
Prescription sunglasses brands3rd of 87.1%Show ranking
Tote bag brands5th of 87.1%Show ranking
Rain Boots brands4th of 87.1%Show ranking
Crossbody Bag brands4th of 87.5%Show ranking
Apple Watch Band brands5th of 88.1%Show ranking
Passport Cover brands4th of 710.1%Show ranking
Key Chain brands4th of 810.1%Show ranking
Luxury fashion houses4th of 710.5%Show ranking
Ankle Boots brands2nd of 811.5%Show ranking
Saddle Bag brands4th of 811.8%Show ranking
Women's boot brands2nd of 811.9%Show ranking
Passport Holder brands3rd of 613.5%Show ranking
Sunglasses Case brands2nd of 814%Show ranking
Riding Boots brands3rd of 814.1%Show ranking
Prescription glasses brands4th of 714.4%Show ranking
Glasses Frames brands3rd of 615.3%Show ranking
Scarf brands3rd of 815.6%Show ranking
Handbag brands3rd of 515.7%Show ranking
Sunglasses Women brands2nd of 716.1%Show ranking
Brooch Pin brands3rd of 816.6%Show ranking
Fragrance brands2nd of 917%Show ranking
Sandals Women brands3rd of 418.3%Show ranking
Sunglasses Men brands2nd of 818.7%Show ranking
Glasses Case brands2nd of 818.8%Show ranking
Glasses Women brands2nd of 519.1%Show ranking
Hip Pack brands2nd of 319.8%Show ranking
Bow Tie brands2nd of 621%Show ranking
Lapel Pin brands2nd of 321.4%Show ranking
Designer perfume brands2nd of 521.8%Show ranking
Glasses Men brands2nd of 622.9%Show ranking
Garment Bag brands2nd of 423.3%Show ranking
Laptop Bag brands2nd of 823.5%Show ranking
Eyeglass Case brands2nd of 525%Show ranking
Passport Wallet brands2nd of 825.8%Show ranking
Bracelet Women brands3rd of 428.5%Shown above
Silk Scarf brands2nd of 428.6%Show ranking
Passport Case brands2nd of 529%Show ranking
Crossbody Purse brands2nd of 431.4%Show ranking
Sunglass brands1st of 532.3%Show ranking
Shoulder Bag brands2nd of 337.5%Show ranking
Heart Necklace brands2nd of 340.1%Show ranking
Dog Harness brands2nd of 744.5%Show ranking

How is Gucci measured?

Brandwave collects information about searches that people make online using Gucci’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gucci

How the Brand Demand Index is measured

Who owns Gucci?

Gucci is owned by Kering. Brandwave also tracks Yves Saint Laurent and Saint Laurent, owned by the same company, worldwide.

Do you work for Gucci? To request corrections or removal please contact us via our support page and we will be happy to assist.

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