Brandwave

How popular isCartier in search?

In September 2026, there were an estimated 2.7M branded searches for Cartier worldwide which is down 18.2% over the last 12 months. Cartier holds 28.5% estimated Share of Search among bracelet Women brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hermès43%
  2. Cartier28.5%
  3. Gucci28.5%
  4. Diamond<0.01%
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Which bracelet Women brands compete with Cartier?

Cartier against bracelet Women brands worldwide, by month

Share of Search by month for Hermès, Cartier, Gucci. The figures are in the table below the chart.

View monthly share of search table
MonthHermèsCartierGucciDiamond
Oct 202543%28.5%28.5%<0.01%
Nov 202543%28.5%28.5%<0.01%
Dec 202545.3%24.6%30.1%<0.01%
Jan 202643%28.5%28.5%<0.01%
Feb 202643%28.5%28.5%<0.01%
Mar 202645.4%24.6%30%<0.01%
Apr 202645.4%24.6%30%<0.01%
May 202643%28.5%28.5%<0.01%
Jun 202648%26%26%<0.01%
Jul 202648%26%26%<0.01%
Aug 202648%26%26%<0.01%
Sep 202643%28.5%28.5%<0.01%

  1. 1.Hermès

    43%

    Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.Cartier

    28.5%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Gucci

    28.5%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Diamond

    <0.01%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Cartier and its closest rivals

Every comparison with Cartier

How has branded search demand for Cartier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cartier worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Cartier’s estimated Share of Search among bracelet Women brands worldwide peaked at 28.5% in November 2025 and was lowest at 24.6% in March 2026.

How did search popularity change for bracelet Women brands worldwide in September 2026?

  1. In September 2026, Cartier gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.

  2. In September 2026, Gucci gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.

  3. In September 2026, Hermès lost estimated Share of Search among bracelet Women brands worldwide, from 48% to 43%.

  4. Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Cartier compete?

Cartier is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prescription glasses brands2nd of 714.4%Show ranking
Sunglasses Men brands1st of 818.7%Show ranking
Charm Bracelet brands2nd of 820.5%Show ranking
Glasses Men brands1st of 622.9%Show ranking
Bracelet Women brands2nd of 428.5%Shown above
Jewellery brands2nd of 632.3%Show ranking
Engagement ring brands1st of 885.7%Show ranking
Wedding Band brands1st of 488.1%Show ranking

How is Cartier measured?

Brandwave collects information about searches that people make online using Cartier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cartier

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How the Brand Demand Index is measured

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