Brandwave

How popular isCartier in search?

In September 2026, there were an estimated 2.7M branded searches for Cartier worldwide which is down 18.2% over the last 12 months. Cartier holds 14.4% estimated Share of Search among prescription glasses brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel38.5%
  2. Cartier14.4%
  3. Coach14.4%
  4. Gucci14.4%
  5. Burberry11.7%
  6. Costa4.3%
  7. Dior2.4%
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Which prescription glasses brands compete with Cartier?

Cartier against prescription glasses brands worldwide, by month

Share of Search by month for Chanel, Cartier, Coach, Gucci, Burberry, Costa, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCartierCoachGucciBurberryCostaDior
Oct 202537.6%17.3%9.5%17.3%11.6%4.3%2.3%
Nov 202533.9%16.5%13.5%16.5%13.5%4%2.2%
Dec 202538.5%13.8%13.8%16.9%11.3%3.4%2.3%
Jan 202648.2%13.3%10.9%13.3%8.9%3.3%2.2%
Feb 202640.2%15.1%12.4%15.1%10.1%4.5%2.5%
Mar 202641.2%14.1%11.5%17.2%9.4%4.2%2.3%
Apr 202638.9%14.7%12%17.9%9.8%4.4%2.4%
May 202644.5%15.3%10.2%15.3%8.4%3.8%2.5%
Jun 202650.8%12.3%12.3%12.3%6.7%3.7%2%
Jul 202641.9%14.3%14.3%14.3%7.9%4.3%2.9%
Aug 202637.9%14.1%17.3%14.1%9.4%4.2%2.8%
Sep 202638.5%14.4%14.4%14.4%11.7%4.3%2.4%
  1. 1.Chanel

    38.5%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Cartier

    14.4%

    Moved from 3rd to 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Coach

    14.4%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  4. 4.Gucci

    14.4%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Burberry

    11.7%

    Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Costa

    4.3%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    2.4%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Cartier and its closest rivals

How has branded search demand for Cartier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cartier worldwide fell from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Cartier’s estimated Share of Search among prescription glasses brands worldwide decreased from 17.3% to 14.4%.
  • Across the 12 months ending September 2026, Cartier’s estimated Share of Search among prescription glasses brands worldwide peaked at 17.3% in October 2025 and was lowest at 12.3% in June 2026.

How did search popularity change for prescription glasses brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among prescription glasses brands worldwide, from 9.4% to 11.7%.

  2. In September 2026, Chanel gained estimated Share of Search among prescription glasses brands worldwide, from 37.9% to 38.5%.

  3. In September 2026, Coach lost estimated Share of Search among prescription glasses brands worldwide, from 17.3% to 14.4%.

  4. In September 2026, Cartier rose from 3rd to 2nd among prescription glasses brands worldwide.

  5. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Where does Cartier compete?

Cartier is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prescription glasses brands2nd of 714.4%Shown above
Sunglasses Men brands1st of 818.7%Show ranking
Charm Bracelet brands2nd of 820.5%Show ranking
Glasses Men brands1st of 622.9%Show ranking
Bracelet Women brands2nd of 428.5%Show ranking
Jewellery brands2nd of 632.3%Show ranking
Engagement ring brands1st of 885.7%Show ranking
Wedding Band brands1st of 488.1%Show ranking

How is Cartier measured?

Brandwave collects information about searches that people make online using Cartier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cartier

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How the Brand Demand Index is measured

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Is Cartier your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.