Brandwave

How popular isDior in search?

In September 2026, there were an estimated 450K branded searches for Dior worldwide which held steady over the last 12 months. Dior holds 2.4% estimated Share of Search among prescription glasses brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel38.5%
  2. Cartier14.4%
  3. Coach14.4%
  4. Gucci14.4%
  5. Burberry11.7%
  6. Costa4.3%
  7. Dior2.4%
Dior website (opens in a new tab)

Follow Dior and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which prescription glasses brands compete with Dior?

Dior against prescription glasses brands worldwide, by month

Share of Search by month for Chanel, Cartier, Coach, Gucci, Burberry, Costa, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCartierCoachGucciBurberryCostaDior
Oct 202537.6%17.3%9.5%17.3%11.6%4.3%2.3%
Nov 202533.9%16.5%13.5%16.5%13.5%4%2.2%
Dec 202538.5%13.8%13.8%16.9%11.3%3.4%2.3%
Jan 202648.2%13.3%10.9%13.3%8.9%3.3%2.2%
Feb 202640.2%15.1%12.4%15.1%10.1%4.5%2.5%
Mar 202641.2%14.1%11.5%17.2%9.4%4.2%2.3%
Apr 202638.9%14.7%12%17.9%9.8%4.4%2.4%
May 202644.5%15.3%10.2%15.3%8.4%3.8%2.5%
Jun 202650.8%12.3%12.3%12.3%6.7%3.7%2%
Jul 202641.9%14.3%14.3%14.3%7.9%4.3%2.9%
Aug 202637.9%14.1%17.3%14.1%9.4%4.2%2.8%
Sep 202638.5%14.4%14.4%14.4%11.7%4.3%2.4%

  1. 1.Chanel

    38.5%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Cartier

    14.4%

    Moved from 3rd to 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Coach

    14.4%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  4. 4.Gucci

    14.4%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Burberry

    11.7%

    Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Costa

    4.3%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    2.4%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Dior and its closest rivals

Every comparison with Dior

How has branded search demand for Dior changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among prescription glasses brands worldwide held steady, from 2.3% to 2.4%.

How did search popularity change for prescription glasses brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among prescription glasses brands worldwide, from 9.4% to 11.7%.

  2. In September 2026, Chanel gained estimated Share of Search among prescription glasses brands worldwide, from 37.9% to 38.5%.

  3. In September 2026, Coach lost estimated Share of Search among prescription glasses brands worldwide, from 17.3% to 14.4%.

  4. In September 2026, Cartier rose from 3rd to 2nd among prescription glasses brands worldwide.

  5. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Where does Dior compete?

Dior is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands7th of 81%Show ranking
Rain Boots brands7th of 81.2%Show ranking
Crossbody Bag brands8th of 81.2%Show ranking
Cross Body Bag brands6th of 71.3%Show ranking
Trench Coat brands7th of 81.5%Show ranking
Luxury fashion houses7th of 71.7%Show ranking
Saddle Bag brands8th of 81.9%Show ranking
Sunglasses Case brands8th of 82.3%Show ranking
Prescription glasses brands7th of 72.4%Shown above
Scarf brands7th of 82.6%Show ranking
Sunglasses Women brands7th of 72.6%Show ranking
Brooch Pin brands5th of 82.7%Show ranking
Sunglasses Men brands8th of 83.1%Show ranking
Body Spray brands6th of 83.3%Show ranking
Charm Bracelet brands4th of 83.4%Show ranking
Designer perfume brands5th of 53.6%Show ranking
Deodorant Spray brands4th of 64.3%Show ranking
Body oil brands3rd of 74.6%Show ranking
Silk Scarf brands4th of 44.7%Show ranking
Body Mist brands3rd of 55%Show ranking
Makeup setting spray brands5th of 89%Show ranking
Eyeshadow palette brands3rd of 813.4%Show ranking
Face Palette brands3rd of 317.2%Show ranking

How is Dior measured?

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dior bag

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Dior your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free