Brandwave

How popular isBurberry in search?

In September 2026, there were an estimated 2.2M branded searches for Burberry worldwide which held steady over the last 12 months. Burberry holds 11.7% estimated Share of Search among prescription glasses brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel38.5%
  2. Cartier14.4%
  3. Coach14.4%
  4. Gucci14.4%
  5. Burberry11.7%
  6. Costa4.3%
  7. Dior2.4%
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Which prescription glasses brands compete with Burberry?

Burberry against prescription glasses brands worldwide, by month

Share of Search by month for Chanel, Cartier, Coach, Gucci, Burberry, Costa, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCartierCoachGucciBurberryCostaDior
Oct 202537.6%17.3%9.5%17.3%11.6%4.3%2.3%
Nov 202533.9%16.5%13.5%16.5%13.5%4%2.2%
Dec 202538.5%13.8%13.8%16.9%11.3%3.4%2.3%
Jan 202648.2%13.3%10.9%13.3%8.9%3.3%2.2%
Feb 202640.2%15.1%12.4%15.1%10.1%4.5%2.5%
Mar 202641.2%14.1%11.5%17.2%9.4%4.2%2.3%
Apr 202638.9%14.7%12%17.9%9.8%4.4%2.4%
May 202644.5%15.3%10.2%15.3%8.4%3.8%2.5%
Jun 202650.8%12.3%12.3%12.3%6.7%3.7%2%
Jul 202641.9%14.3%14.3%14.3%7.9%4.3%2.9%
Aug 202637.9%14.1%17.3%14.1%9.4%4.2%2.8%
Sep 202638.5%14.4%14.4%14.4%11.7%4.3%2.4%

  1. 1.Chanel

    38.5%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Cartier

    14.4%

    Moved from 3rd to 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Coach

    14.4%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  4. 4.Gucci

    14.4%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Burberry

    11.7%

    Held 5th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  6. 6.Costa

    4.3%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    2.4%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between Burberry and its closest rivals

Every comparison with Burberry

How has branded search demand for Burberry changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Burberry worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among prescription glasses brands worldwide peaked at 13.5% in November 2025 and was lowest at 6.7% in June 2026.
  • Across the 12 months ending September 2026, Burberry fell from 4th to 5th among prescription glasses brands worldwide.

How did search popularity change for prescription glasses brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among prescription glasses brands worldwide, from 9.4% to 11.7%.

  2. In September 2026, Chanel gained estimated Share of Search among prescription glasses brands worldwide, from 37.9% to 38.5%.

  3. In September 2026, Coach lost estimated Share of Search among prescription glasses brands worldwide, from 17.3% to 14.4%.

  4. In September 2026, Cartier rose from 3rd to 2nd among prescription glasses brands worldwide.

  5. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Where does Burberry compete?

Burberry is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands6th of 85.1%Show ranking
Tote bag brands7th of 85.8%Show ranking
Rain Boots brands5th of 85.8%Show ranking
Crossbody Bag brands6th of 86.1%Show ranking
Cross Body Bag brands4th of 76.4%Show ranking
Trench Coat brands4th of 87.6%Show ranking
Key Chain brands7th of 88.3%Show ranking
Saddle Bag brands6th of 89.6%Show ranking
Dress Shirt brands3rd of 89.7%Show ranking
Wellies brands2nd of 79.9%Show ranking
Sunglasses Case brands3rd of 811.4%Show ranking
Prescription glasses brands5th of 711.7%Shown above
Scarf brands4th of 812.8%Show ranking
Sunglasses Women brands3rd of 713.1%Show ranking
Sunglasses Men brands3rd of 815.3%Show ranking
Glasses Case brands3rd of 815.4%Show ranking
Teddy Bear brands2nd of 717.6%Show ranking
Glasses Men brands3rd of 618.7%Show ranking
Laptop Bag brands4th of 819.2%Show ranking
Eyeglass Case brands3rd of 520.4%Show ranking
Silk Scarf brands3rd of 423.4%Show ranking
Eyeglass frame brands1st of 429.7%Show ranking
Coats1st of 640.6%Show ranking

How is Burberry measured?

Brandwave collects information about searches that people make online using Burberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burberry

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How the Brand Demand Index is measured

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