Brandwave

How popular isBurberry in search?

In September 2026, there were an estimated 2.2M branded searches for Burberry worldwide which held steady over the last 12 months. Burberry holds 9.6% estimated Share of Search among saddle Bag brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel31.7%
  2. Hermès17.8%
  3. Coach11.8%
  4. Gucci11.8%
  5. Guess11.8%
  6. Burberry9.6%
  7. Fossil3.5%
  8. Dior1.9%
Burberry website (opens in a new tab)

Follow Burberry and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which saddle Bag brands compete with Burberry?

Burberry against saddle Bag brands worldwide, by month

Share of Search by month for Chanel, Hermès, Coach, Gucci, Guess, Burberry, Fossil. The figures are in the table below the chart.

View monthly share of search table
MonthChanelHermèsCoachGucciGuessBurberryFossilDior
Oct 202531.3%21.7%7.9%14.4%9.6%9.6%3.5%1.9%
Nov 202526.9%19.8%10.7%13.1%13.1%10.7%3.9%1.8%
Dec 202530.5%20.2%11%13.4%11%9%3.3%1.8%
Jan 202639.9%16.6%9%11%11%7.4%3.3%1.8%
Feb 202633.4%19%10.3%12.6%10.3%8.4%3.8%2.1%
Mar 202632.7%20.7%9.1%13.7%11.2%7.5%3.4%1.8%
Apr 202631.2%21.8%9.6%14.4%9.6%7.9%3.5%1.9%
May 202637%19.2%8.5%12.7%10.4%6.9%3.1%2.1%
Jun 202642.5%18.9%10.2%10.2%8.4%5.6%2.5%1.7%
Jul 202633.4%21.1%11.4%11.4%11.4%6.2%2.8%2.3%
Aug 202630.1%20.7%13.7%11.2%11.2%7.5%3.4%2.2%
Sep 202631.7%17.8%11.8%11.8%11.8%9.6%3.5%1.9%

  1. 1.Chanel

    31.7%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Hermès

    17.8%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Coach

    11.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Gucci

    11.8%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Guess

    11.8%

    Held 5th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Burberry

    9.6%

    Held 6th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  7. 7.Fossil

    3.5%

    Held 7th. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Dior

    1.9%

    Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Burberry and its closest rivals

Every comparison with Burberry

How has branded search demand for Burberry changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Burberry worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among saddle Bag brands worldwide peaked at 10.7% in November 2025 and was lowest at 5.6% in June 2026.
  • Across the 12 months ending September 2026, Burberry fell from 4th to 6th among saddle Bag brands worldwide.

How did search popularity change for saddle Bag brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among saddle Bag brands worldwide, from 7.5% to 9.6%.

  2. In September 2026, Chanel gained estimated Share of Search among saddle Bag brands worldwide, from 30.1% to 31.7%.

  3. In September 2026, Gucci gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  4. In September 2026, Guess gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  5. In September 2026, Hermès lost estimated Share of Search among saddle Bag brands worldwide, from 20.7% to 17.8%.

  6. In September 2026, Coach lost estimated Share of Search among saddle Bag brands worldwide, from 13.7% to 11.8%.

Where does Burberry compete?

Burberry is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands6th of 85.1%Show ranking
Tote bag brands7th of 85.8%Show ranking
Rain Boots brands5th of 85.8%Show ranking
Crossbody Bag brands6th of 86.1%Show ranking
Cross Body Bag brands4th of 76.4%Show ranking
Trench Coat brands4th of 87.6%Show ranking
Key Chain brands7th of 88.3%Show ranking
Saddle Bag brands6th of 89.6%Shown above
Dress Shirt brands3rd of 89.7%Show ranking
Wellies brands2nd of 79.9%Show ranking
Sunglasses Case brands3rd of 811.4%Show ranking
Prescription glasses brands5th of 711.7%Show ranking
Scarf brands4th of 812.8%Show ranking
Sunglasses Women brands3rd of 713.1%Show ranking
Sunglasses Men brands3rd of 815.3%Show ranking
Glasses Case brands3rd of 815.4%Show ranking
Teddy Bear brands2nd of 717.6%Show ranking
Glasses Men brands3rd of 618.7%Show ranking
Laptop Bag brands4th of 819.2%Show ranking
Eyeglass Case brands3rd of 520.4%Show ranking
Silk Scarf brands3rd of 423.4%Show ranking
Eyeglass frame brands1st of 429.7%Show ranking
Coats1st of 640.6%Show ranking

How is Burberry measured?

Brandwave collects information about searches that people make online using Burberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burberry

Do you work for Burberry? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Burberry your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free