Brandwave

How popular isDior in search?

In September 2026, there were an estimated 450K branded searches for Dior worldwide which held steady over the last 12 months. Dior holds 1.9% estimated Share of Search among saddle Bag brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel31.7%
  2. Hermès17.8%
  3. Coach11.8%
  4. Gucci11.8%
  5. Guess11.8%
  6. Burberry9.6%
  7. Fossil3.5%
  8. Dior1.9%
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Which saddle Bag brands compete with Dior?

Dior against saddle Bag brands worldwide, by month

Share of Search by month for Chanel, Hermès, Coach, Gucci, Guess, Burberry, Fossil, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthChanelHermèsCoachGucciGuessBurberryFossilDior
Oct 202531.3%21.7%7.9%14.4%9.6%9.6%3.5%1.9%
Nov 202526.9%19.8%10.7%13.1%13.1%10.7%3.9%1.8%
Dec 202530.5%20.2%11%13.4%11%9%3.3%1.8%
Jan 202639.9%16.6%9%11%11%7.4%3.3%1.8%
Feb 202633.4%19%10.3%12.6%10.3%8.4%3.8%2.1%
Mar 202632.7%20.7%9.1%13.7%11.2%7.5%3.4%1.8%
Apr 202631.2%21.8%9.6%14.4%9.6%7.9%3.5%1.9%
May 202637%19.2%8.5%12.7%10.4%6.9%3.1%2.1%
Jun 202642.5%18.9%10.2%10.2%8.4%5.6%2.5%1.7%
Jul 202633.4%21.1%11.4%11.4%11.4%6.2%2.8%2.3%
Aug 202630.1%20.7%13.7%11.2%11.2%7.5%3.4%2.2%
Sep 202631.7%17.8%11.8%11.8%11.8%9.6%3.5%1.9%

  1. 1.Chanel

    31.7%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Hermès

    17.8%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Coach

    11.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Gucci

    11.8%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Guess

    11.8%

    Held 5th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Burberry

    9.6%

    Held 6th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  7. 7.Fossil

    3.5%

    Held 7th. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Dior

    1.9%

    Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Dior and its closest rivals

Every comparison with Dior

How has branded search demand for Dior changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among saddle Bag brands worldwide held steady at 1.9%.

How did search popularity change for saddle Bag brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among saddle Bag brands worldwide, from 7.5% to 9.6%.

  2. In September 2026, Chanel gained estimated Share of Search among saddle Bag brands worldwide, from 30.1% to 31.7%.

  3. In September 2026, Gucci gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  4. In September 2026, Guess gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  5. In September 2026, Hermès lost estimated Share of Search among saddle Bag brands worldwide, from 20.7% to 17.8%.

  6. In September 2026, Coach lost estimated Share of Search among saddle Bag brands worldwide, from 13.7% to 11.8%.

Where does Dior compete?

Dior is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands7th of 81%Show ranking
Rain Boots brands7th of 81.2%Show ranking
Crossbody Bag brands8th of 81.2%Show ranking
Cross Body Bag brands6th of 71.3%Show ranking
Trench Coat brands7th of 81.5%Show ranking
Luxury fashion houses7th of 71.7%Show ranking
Saddle Bag brands8th of 81.9%Shown above
Sunglasses Case brands8th of 82.3%Show ranking
Prescription glasses brands7th of 72.4%Show ranking
Scarf brands7th of 82.6%Show ranking
Sunglasses Women brands7th of 72.6%Show ranking
Brooch Pin brands5th of 82.7%Show ranking
Sunglasses Men brands8th of 83.1%Show ranking
Body Spray brands6th of 83.3%Show ranking
Charm Bracelet brands4th of 83.4%Show ranking
Designer perfume brands5th of 53.6%Show ranking
Deodorant Spray brands4th of 64.3%Show ranking
Body oil brands3rd of 74.6%Show ranking
Silk Scarf brands4th of 44.7%Show ranking
Body Mist brands3rd of 55%Show ranking
Makeup setting spray brands5th of 89%Show ranking
Eyeshadow palette brands3rd of 813.4%Show ranking
Face Palette brands3rd of 317.2%Show ranking

How is Dior measured?

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dior bag

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

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