Brandwave

How popular isDior in search?

In September 2026, there were an estimated 450K branded searches for Dior worldwide which held steady over the last 12 months. Dior holds 13.4% estimated Share of Search among eyeshadow palette brands worldwide and is ranked 3rd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury44.6%
  2. Huda Beauty20%
  3. Dior13.4%
  4. Bobbi Brown7.3%
  5. Anastasia Beverly Hills4.9%
  6. e.l.f.4.9%
  7. Blue2.6%
  8. MAC2.2%
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Which eyeshadow palette brands compete with Dior?

Dior against eyeshadow palette brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Huda Beauty, Dior, Bobbi Brown, Anastasia Beverly Hills, e.l.f., Blue, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyHuda BeautyDiorBobbi BrownAnastasia Beverly Hillse.l.f.BlueMAC
Oct 202537.5%25%11.2%9.2%7.5%5%2.7%1.8%
Nov 202536.9%45%5%5%3.3%2.2%1.4%1.2%
Dec 202551.2%18.7%10.3%6.9%4.6%3.8%2.5%2.1%
Jan 202635.6%29%13.1%8.7%4.8%3.9%3.1%1.8%
Feb 202637.9%25.5%14%7.6%5.1%4.2%3.4%2.3%
Mar 202643.6%19.6%13.1%8.8%4.8%4.8%3.2%2.2%
Apr 202639.5%21.8%14.6%8%5.3%5.3%3%2.4%
May 202637.9%20.9%17.1%7.6%5.1%6.2%2.8%2.3%
Jun 202641.8%18.9%15.4%8.4%4.6%5.7%3%2.1%
Jul 202643.1%19.3%15.8%7.1%4.7%4.7%3%2.1%
Aug 202641.3%22.7%15.1%6.8%4.5%4.5%3%2%
Sep 202644.6%20%13.4%7.3%4.9%4.9%2.6%2.2%

  1. 1.Charlotte Tilbury

    44.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Huda Beauty

    20%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  3. 3.Dior

    13.4%

    Held 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Bobbi Brown

    7.3%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Anastasia Beverly Hills

    4.9%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.e.l.f.

    4.9%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Blue

    2.6%

    Held 7th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. 8.MAC

    2.2%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Dior and its closest rivals

Every comparison with Dior

How has branded search demand for Dior changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among eyeshadow palette brands worldwide increased from 11.2% to 13.4%.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among eyeshadow palette brands worldwide peaked at 17.1% in May 2026 and was lowest at 5% in November 2025.

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

  1. In September 2026, Charlotte Tilbury gained estimated Share of Search among eyeshadow palette brands worldwide, from 41.3% to 44.6%.

  2. In September 2026, Bobbi Brown gained estimated Share of Search among eyeshadow palette brands worldwide, from 6.8% to 7.3%.

  3. In September 2026, Huda Beauty lost estimated Share of Search among eyeshadow palette brands worldwide, from 22.7% to 20%.

  4. In September 2026, Dior lost estimated Share of Search among eyeshadow palette brands worldwide, from 15.1% to 13.4%.

  5. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  6. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

Where does Dior compete?

Dior is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands7th of 81%Show ranking
Rain Boots brands7th of 81.2%Show ranking
Crossbody Bag brands8th of 81.2%Show ranking
Cross Body Bag brands6th of 71.3%Show ranking
Trench Coat brands7th of 81.5%Show ranking
Luxury fashion houses7th of 71.7%Show ranking
Saddle Bag brands8th of 81.9%Show ranking
Sunglasses Case brands8th of 82.3%Show ranking
Prescription glasses brands7th of 72.4%Show ranking
Scarf brands7th of 82.6%Show ranking
Sunglasses Women brands7th of 72.6%Show ranking
Brooch Pin brands5th of 82.7%Show ranking
Sunglasses Men brands8th of 83.1%Show ranking
Body Spray brands6th of 83.3%Show ranking
Charm Bracelet brands4th of 83.4%Show ranking
Designer perfume brands5th of 53.6%Show ranking
Deodorant Spray brands4th of 64.3%Show ranking
Body oil brands3rd of 74.6%Show ranking
Silk Scarf brands4th of 44.7%Show ranking
Body Mist brands3rd of 55%Show ranking
Makeup setting spray brands5th of 89%Show ranking
Eyeshadow palette brands3rd of 813.4%Shown above
Face Palette brands3rd of 317.2%Show ranking

How is Dior measured?

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dior bag

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

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