Brandwave

How popular isDior in search?

In September 2026, there were an estimated 450K branded searches for Dior worldwide which held steady over the last 12 months. Dior holds 1.7% estimated Share of Search among luxury fashion houses worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Louis Vuitton33.3%
  2. Chanel28.1%
  3. Hermès15.6%
  4. Gucci10.5%
  5. Prada7%
  6. Saint Laurent3.8%
  7. Dior1.7%
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Where does Dior compete?

Dior is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Luxury fashion houses7th of 71.7%Shown below
Designer perfume brands5th of 53.6%Show ranking
Face palette brands2nd of 320.5%Show ranking

Which luxury fashion houses compete with Dior?

Dior against luxury fashion houses worldwide, by month

Share of Search by month for Louis Vuitton, Chanel, Hermès, Gucci, Prada, Saint Laurent, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonChanelHermèsGucciPradaSaint LaurentDior
Oct 202531.7%25.7%17.7%11.8%7.9%3.5%1.6%
Nov 202536%23.3%16.9%11.3%7.6%3.4%1.5%
Dec 202535%25.2%16.6%11.1%7.4%3.3%1.5%
Jan 202631.1%34.4%14.2%9.5%6.4%2.8%1.6%
Feb 202634.3%27.8%15.6%10.5%7%3.1%1.7%
Mar 202631.4%28%17.5%11.7%6.4%3.5%1.6%
Apr 202631.7%25.7%17.7%11.8%7.9%3.5%1.6%
May 202629.1%31.6%16.2%10.9%7.3%3.2%1.8%
Jun 202628.1%36.8%16.2%8.9%5.9%2.7%1.5%
Jul 202631.3%28.8%18%9.8%6.6%3.6%2%
Aug 202632%27.1%18.4%10.1%6.7%3.7%2%
Sep 202633.3%28.1%15.6%10.5%7%3.8%1.7%

  1. 1.Louis Vuitton

    33.3%

    Held 1st. 8.7M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Chanel

    28.1%

    Held 2nd. 7.4M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Hermès

    15.6%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  4. 4.Gucci

    10.5%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Prada

    7%

    Held 5th. 1.8M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Saint Laurent

    3.8%

    Held 6th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Dior

    1.7%

    Held 7th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Dior and its closest rivals

Every comparison with Dior

How has branded search demand for Dior changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among luxury fashion houses worldwide held steady, from 1.6% to 1.7%.

How did search popularity change for luxury fashion houses worldwide in September 2026?

  1. In September 2026, Louis Vuitton gained estimated Share of Search among luxury fashion houses worldwide, from 32% to 33.3%.

  2. In September 2026, Chanel gained estimated Share of Search among luxury fashion houses worldwide, from 27.1% to 28.1%.

  3. In September 2026, Hermès lost estimated Share of Search among luxury fashion houses worldwide, from 18.4% to 15.6%.

  4. Gucci’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 8.9% to 10.5% in September 2026.

  5. Saint Laurent’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 2.7% to 3.8% in September 2026.

  6. Prada’s estimated Share of Search among luxury fashion houses worldwide has gained ground for 3 months in a row, from 5.9% to 7% in September 2026.

How is Dior measured?

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dior bag

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

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