Butterfly vs Dior:Which is searched more?
In September 2026, Dior had more branded searches than Butterfly among brooch Pin brands worldwide. Dior was estimated to have 450K branded searches compared to Butterfly’s 9.9K, and held a 2.7% Share of Search versus Butterfly’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Butterfly or Dior?
Compare the brooch pin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dior, Butterfly. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Swarovski | Gucci | Prada | Dior | Pearl | Butterfly | Diamond |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 23.4% | 19.2% | 12.8% | 2.6% | 0.19% | 0.07% | <0.01% |
| Nov 2025 | 36.1% | 32.1% | 17.6% | 11.7% | 2.4% | 0.14% | 0.06% | <0.01% |
| Dec 2025 | 38.5% | 30.9% | 16.9% | 11.3% | 2.3% | 0.11% | 0.05% | <0.01% |
| Jan 2026 | 52% | 21.4% | 14.4% | 9.6% | 2.4% | 0.14% | 0.05% | <0.01% |
| Feb 2026 | 42% | 28.9% | 15.8% | 10.6% | 2.6% | 0.16% | 0.06% | <0.01% |
| Mar 2026 | 45.1% | 23% | 18.9% | 10.3% | 2.5% | 0.15% | 0.07% | <0.01% |
| Apr 2026 | 41.7% | 23.5% | 19.2% | 12.9% | 2.6% | 0.13% | 0.06% | <0.01% |
| May 2026 | 46.6% | 23.9% | 16% | 10.7% | 2.6% | 0.11% | 0.05% | <0.01% |
| Jun 2026 | 55.4% | 19.9% | 13.4% | 8.9% | 2.2% | 0.16% | 0.04% | <0.01% |
| Jul 2026 | 46.3% | 23.7% | 15.8% | 10.6% | 3.2% | 0.35% | 0.06% | <0.01% |
| Aug 2026 | 44.2% | 24.6% | 16.5% | 11% | 3.3% | 0.3% | 0.06% | <0.01% |
| Sep 2026 | 44.6% | 24.8% | 16.6% | 11.1% | 2.7% | 0.13% | 0.06% | <0.01% |
How has the Butterfly and Dior comparison changed over the last 12 months?
3 findings
- Dior was ahead of Butterfly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among brooch Pin brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Dior’s estimated Share of Search among brooch Pin brands worldwide moved from 2.6% to 2.7%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for brooch Pin brands worldwide in September 2026?
2 changes
In September 2026, Dior lost estimated Share of Search among brooch Pin brands worldwide, from 3.3% to 2.7%.
Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among brooch Pin brands
How each brand is measured
Brandwave collects information about searches that people make online using Butterfly’s and Dior’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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