Chanel vs Swarovski:Which is searched more?
In September 2026, Chanel had more branded searches than Swarovski among brooch Pin brands worldwide. Chanel was estimated to have 7.4M branded searches compared to Swarovski’s 4.1M, and held a 44.6% Share of Search versus Swarovski’s 24.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chanel or Swarovski?
Compare the brooch pin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chanel, Swarovski. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Swarovski | Gucci | Prada | Dior | Pearl | Butterfly | Diamond |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 23.4% | 19.2% | 12.8% | 2.6% | 0.19% | 0.07% | <0.01% |
| Nov 2025 | 36.1% | 32.1% | 17.6% | 11.7% | 2.4% | 0.14% | 0.06% | <0.01% |
| Dec 2025 | 38.5% | 30.9% | 16.9% | 11.3% | 2.3% | 0.11% | 0.05% | <0.01% |
| Jan 2026 | 52% | 21.4% | 14.4% | 9.6% | 2.4% | 0.14% | 0.05% | <0.01% |
| Feb 2026 | 42% | 28.9% | 15.8% | 10.6% | 2.6% | 0.16% | 0.06% | <0.01% |
| Mar 2026 | 45.1% | 23% | 18.9% | 10.3% | 2.5% | 0.15% | 0.07% | <0.01% |
| Apr 2026 | 41.7% | 23.5% | 19.2% | 12.9% | 2.6% | 0.13% | 0.06% | <0.01% |
| May 2026 | 46.6% | 23.9% | 16% | 10.7% | 2.6% | 0.11% | 0.05% | <0.01% |
| Jun 2026 | 55.4% | 19.9% | 13.4% | 8.9% | 2.2% | 0.16% | 0.04% | <0.01% |
| Jul 2026 | 46.3% | 23.7% | 15.8% | 10.6% | 3.2% | 0.35% | 0.06% | <0.01% |
| Aug 2026 | 44.2% | 24.6% | 16.5% | 11% | 3.3% | 0.3% | 0.06% | <0.01% |
| Sep 2026 | 44.6% | 24.8% | 16.6% | 11.1% | 2.7% | 0.13% | 0.06% | <0.01% |
How has the Chanel and Swarovski comparison changed over the last 12 months?
3 findings
- Chanel was ahead of Swarovski in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chanel’s estimated Share of Search among brooch Pin brands worldwide moved from 41.7% to 44.6%, and its estimated monthly branded searches moved from 7.3M to 7.4M.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among brooch Pin brands worldwide moved from 23.4% to 24.8%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for brooch Pin brands worldwide in September 2026?
1 change
Swarovski’s estimated Share of Search among brooch Pin brands worldwide has gained ground for 3 months in a row, from 19.9% to 24.8% in September 2026.
Other head-to-heads among brooch Pin brands
How each brand is measured
Brandwave collects information about searches that people make online using Chanel’s and Swarovski’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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