Brandwave

How popular isHermès in search?

In September 2026, there were an estimated 4.1M branded searches for Hermès worldwide which is down 18% over the last 12 months. Hermès holds 17.8% estimated Share of Search among saddle Bag brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel31.7%
  2. Hermès17.8%
  3. Coach11.8%
  4. Gucci11.8%
  5. Guess11.8%
  6. Burberry9.6%
  7. Fossil3.5%
  8. Dior1.9%
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Which saddle Bag brands compete with Hermès?

Hermès against saddle Bag brands worldwide, by month

Share of Search by month for Chanel, Hermès, Coach, Gucci, Guess, Burberry, Fossil. The figures are in the table below the chart.

View monthly share of search table
MonthChanelHermèsCoachGucciGuessBurberryFossilDior
Oct 202531.3%21.7%7.9%14.4%9.6%9.6%3.5%1.9%
Nov 202526.9%19.8%10.7%13.1%13.1%10.7%3.9%1.8%
Dec 202530.5%20.2%11%13.4%11%9%3.3%1.8%
Jan 202639.9%16.6%9%11%11%7.4%3.3%1.8%
Feb 202633.4%19%10.3%12.6%10.3%8.4%3.8%2.1%
Mar 202632.7%20.7%9.1%13.7%11.2%7.5%3.4%1.8%
Apr 202631.2%21.8%9.6%14.4%9.6%7.9%3.5%1.9%
May 202637%19.2%8.5%12.7%10.4%6.9%3.1%2.1%
Jun 202642.5%18.9%10.2%10.2%8.4%5.6%2.5%1.7%
Jul 202633.4%21.1%11.4%11.4%11.4%6.2%2.8%2.3%
Aug 202630.1%20.7%13.7%11.2%11.2%7.5%3.4%2.2%
Sep 202631.7%17.8%11.8%11.8%11.8%9.6%3.5%1.9%

  1. 1.Chanel

    31.7%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Hermès

    17.8%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  3. 3.Coach

    11.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.9 points.

  4. 4.Gucci

    11.8%

    Held 4th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Guess

    11.8%

    Held 5th. 2.7M estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Burberry

    9.6%

    Held 6th. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.2 points.

  7. 7.Fossil

    3.5%

    Held 7th. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Dior

    1.9%

    Held 8th. 450K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Compare search popularity between Hermès and its closest rivals

Every comparison with Hermès

How has branded search demand for Hermès changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hermès worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Hermès’ estimated Share of Search among saddle Bag brands worldwide decreased from 21.7% to 17.8%.
  • Across the 12 months ending September 2026, Hermès’ estimated Share of Search among saddle Bag brands worldwide peaked at 21.8% in April 2026 and was lowest at 16.6% in January 2026.

How did search popularity change for saddle Bag brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among saddle Bag brands worldwide, from 7.5% to 9.6%.

  2. In September 2026, Chanel gained estimated Share of Search among saddle Bag brands worldwide, from 30.1% to 31.7%.

  3. In September 2026, Gucci gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  4. In September 2026, Guess gained estimated Share of Search among saddle Bag brands worldwide, from 11.2% to 11.8%.

  5. In September 2026, Hermès lost estimated Share of Search among saddle Bag brands worldwide, from 20.7% to 17.8%.

  6. In September 2026, Coach lost estimated Share of Search among saddle Bag brands worldwide, from 13.7% to 11.8%.

Where does Hermès compete?

Hermès is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Key Ring brands3rd of 55.1%Show ranking
Apple Watch Band brands3rd of 812.2%Show ranking
Courier services4th of 613.8%Show ranking
Passport Cover brands2nd of 715.2%Show ranking
Key Chain brands2nd of 815.3%Show ranking
Luxury fashion houses3rd of 715.8%Show ranking
Saddle Bag brands2nd of 817.8%Shown above
Prong Collar brands2nd of 524.2%Show ranking
Deodorant Stick brands1st of 828.5%Show ranking
Deo Stick brands1st of 830.6%Show ranking
Saddle Pad brands2nd of 831.7%Show ranking
Throw Blanket brands2nd of 340%Show ranking
Bracelet Women brands1st of 443%Show ranking
Silk Scarf brands1st of 443.3%Show ranking

How is Hermès measured?

Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hermes
  • herms

Do you work for Hermès? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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