How popular isHermès in search?
In September 2026, there were an estimated 4.1M branded searches for Hermès worldwide which is down 18.2% over the last 12 months. Hermès holds 13.7% estimated Share of Search among courier services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Hermès compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Courier services | 4th of 6 | 13.7% | Shown below |
| Luxury fashion houses | 3rd of 7 | 15.6% | Show ranking |
Which courier services compete with Hermès?
Share of Search by month for DHL, UPS, FedEx, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | DHL | UPS | FedEx | Hermès | Evri | Yodel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Nov 2025 | 30.5% | 30.5% | 25.1% | 13.8% | 0.01% | 0.03% |
| Dec 2025 | 32.4% | 26.5% | 26.5% | 14.6% | 0.01% | 0.02% |
| Jan 2026 | 30.5% | 30.5% | 25.1% | 13.8% | <0.01% | 0.02% |
| Feb 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | 0.02% |
| Mar 2026 | 32.3% | 26.6% | 26.6% | 14.5% | 0.01% | 0.02% |
| Apr 2026 | 29.7% | 29.7% | 24.3% | 16.2% | 0.01% | 0.02% |
| May 2026 | 29.7% | 29.7% | 24.3% | 16.2% | <0.01% | 0.02% |
| Jun 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | 0.01% |
| Jul 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Aug 2026 | 29.7% | 29.7% | 24.3% | 16.3% | <0.01% | <0.01% |
| Sep 2026 | 30.6% | 30.6% | 25.1% | 13.7% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 9.1M | 0% | +0.9 points | |
| 2, held 2nd | 30.6% | 9.1M | 0% | +0.9 points | |
| 3, held 3rd | 25.1% | 7.5M | 0% | +0.7 points | |
| 4, held 4th | 13.7% | 4.1M | -18.2% | -2.6 points | |
| 5, held 5th | <0.01% | 2.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 2.4K | 0% | 0 points |
1.
DHL
30.6%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
UPS
30.6%
Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
FedEx25.1%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Hermès13.7%
Held 4th. 4.1M estimated branded searches, -18.2% vs prior month. Share -2.6 points.
5.
Evri
<0.01%
Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Yodel<0.01%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hermès and its closest rivals
How has branded search demand for Hermès changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hermès worldwide fell from 5M to 4.1M.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among courier services worldwide peaked at 16.3% in August 2026 and was lowest at 13.7% in February 2026.
How did search popularity change for courier services worldwide in September 2026?
6 changes
In September 2026, DHL gained estimated Share of Search among courier services worldwide, from 29.7% to 30.6%.
In September 2026, UPS gained estimated Share of Search among courier services worldwide, from 29.7% to 30.6%.
In September 2026, FedEx gained estimated Share of Search among courier services worldwide, from 24.3% to 25.1%.
In September 2026, Hermès lost estimated Share of Search among courier services worldwide, from 16.3% to 13.7%.
Estimated monthly branded searches for Yodel worldwide fell 75.8% over 12 measured months, from 9.9K to 2.4K in September 2026.
Estimated monthly branded searches for Evri worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
How is Hermès measured?
Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hermes
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Is Hermès your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.