Hermès vs Premier Equine:Which is searched more?
In September 2026, Hermès had more branded searches than Premier Equine among saddle Pad brands worldwide. Hermès was estimated to have 4.1M branded searches compared to Premier Equine’s 22.2K, and held a 31.7% Share of Search versus Premier Equine’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hermès or Premier Equine?
Compare the saddle pad brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hermès, Premier Equine. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Hermès | Best Western | Purple | Ogilvy | Premier Equine | Impact | WeatherBeeta |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 32.3% | 6.4% | 1.7% | 0.7% | 0.14% | 0.04% | 0.02% |
| Nov 2025 | 58.9% | 32.4% | 5.3% | 2.5% | 0.58% | 0.17% | 0.04% | 0.02% |
| Dec 2025 | 55.4% | 37.3% | 5% | 1.6% | 0.55% | 0.11% | 0.04% | <0.01% |
| Jan 2026 | 58.8% | 32.3% | 6.4% | 1.7% | 0.58% | 0.14% | 0.04% | 0.01% |
| Feb 2026 | 57.4% | 31.6% | 7.6% | 2.5% | 0.69% | 0.14% | 0.05% | <0.01% |
| Mar 2026 | 58.2% | 32.1% | 6.3% | 2.5% | 0.57% | 0.14% | 0.04% | <0.01% |
| Apr 2026 | 53.6% | 36.1% | 7.1% | 2.3% | 0.65% | 0.13% | 0.05% | <0.01% |
| May 2026 | 53.3% | 35.9% | 7.1% | 2.8% | 0.64% | 0.13% | 0.05% | <0.01% |
| Jun 2026 | 53.8% | 36.2% | 7.2% | 1.9% | 0.65% | 0.13% | 0.05% | <0.01% |
| Jul 2026 | 53.9% | 36.3% | 7.2% | 1.9% | 0.53% | 0.11% | 0.05% | <0.01% |
| Aug 2026 | 53.7% | 36.1% | 7.1% | 2.3% | 0.53% | 0.13% | 0.05% | <0.01% |
| Sep 2026 | 57.6% | 31.7% | 7.7% | 2.1% | 0.69% | 0.17% | 0.05% | <0.01% |
How has the Hermès and Premier Equine comparison changed over the last 12 months?
3 findings
- Hermès was ahead of Premier Equine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among saddle Pad brands worldwide moved from 32.3% to 31.7%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, Premier Equine’s estimated Share of Search among saddle Pad brands worldwide moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for saddle Pad brands worldwide in September 2026?
1 change
In September 2026, Hermès lost estimated Share of Search among saddle Pad brands worldwide, from 36.1% to 31.7%.
Other head-to-heads among saddle Pad brands
How each brand is measured
Brandwave collects information about searches that people make online using Hermès’ and Premier Equine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hermès
2 branded search terms
- hermes
- herms
Premier Equine
1 branded search term
- premier equine
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