Brandwave

Best Western vs Orange:Which is searched more?

In September 2026, Orange had more branded searches than Best Western among saddle Pad brands worldwide. Orange was estimated to have 7.5M branded searches compared to Best Western’s 1M, and held a 57.6% Share of Search versus Best Western’s 7.7%. These are worldwide searches for English-language branded terms.

Share of Search among saddle Pad brands worldwide in September 2026Which is more popular in search, Best Western or Orange?
Best Western7.7%1M searches
vs
Orange57.6%7.5M searches

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Which is more popular in search, Best Western or Orange?

Compare the saddle pad brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Best Western and Orange among saddle Pad brands worldwide, by month

Share of Search by month for Orange, Best Western. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeHermèsBest WesternPurpleOgilvyPremier EquineImpactWeatherBeeta
Oct 202558.7%32.3%6.4%1.7%0.7%0.14%0.04%0.02%
Nov 202558.9%32.4%5.3%2.5%0.58%0.17%0.04%0.02%
Dec 202555.4%37.3%5%1.6%0.55%0.11%0.04%<0.01%
Jan 202658.8%32.3%6.4%1.7%0.58%0.14%0.04%0.01%
Feb 202657.4%31.6%7.6%2.5%0.69%0.14%0.05%<0.01%
Mar 202658.2%32.1%6.3%2.5%0.57%0.14%0.04%<0.01%
Apr 202653.6%36.1%7.1%2.3%0.65%0.13%0.05%<0.01%
May 202653.3%35.9%7.1%2.8%0.64%0.13%0.05%<0.01%
Jun 202653.8%36.2%7.2%1.9%0.65%0.13%0.05%<0.01%
Jul 202653.9%36.3%7.2%1.9%0.53%0.11%0.05%<0.01%
Aug 202653.7%36.1%7.1%2.3%0.53%0.13%0.05%<0.01%
Sep 202657.6%31.7%7.7%2.1%0.69%0.17%0.05%<0.01%

How has the Best Western and Orange comparison changed over the last 12 months?

  • Orange was ahead of Best Western in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Best Western’s estimated Share of Search among saddle Pad brands worldwide moved from 6.4% to 7.7%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Orange’s estimated Share of Search among saddle Pad brands worldwide moved from 58.7% to 57.6%, and its estimated monthly branded searches moved from 9.2M to 7.5M.

How did search popularity change for saddle Pad brands worldwide in September 2026?

  1. In September 2026, Orange gained estimated Share of Search among saddle Pad brands worldwide, from 53.7% to 57.6%.

  2. In September 2026, Best Western gained estimated Share of Search among saddle Pad brands worldwide, from 7.1% to 7.7%.

Other head-to-heads among saddle Pad brands

How each brand is measured

Brandwave collects information about searches that people make online using Best Western’s and Orange’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Best Western

1 branded search term

  • best western

Orange

3 branded search terms

  • orange
  • orange amps
  • orangeamps

How the Brand Demand Index is measured

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