How popular isHermès in search?
In September 2026, there were an estimated 4.1M branded searches for Hermès worldwide which is down 18% over the last 12 months. Hermès holds 43% estimated Share of Search among bracelet Women brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bracelet Women brands compete with Hermès?
Share of Search by month for Hermès, Cartier, Gucci. The figures are in the table below the chart.
View monthly share of search table
| Month | Hermès | Cartier | Gucci | Diamond |
|---|---|---|---|---|
| Oct 2025 | 43% | 28.5% | 28.5% | <0.01% |
| Nov 2025 | 43% | 28.5% | 28.5% | <0.01% |
| Dec 2025 | 45.3% | 24.6% | 30.1% | <0.01% |
| Jan 2026 | 43% | 28.5% | 28.5% | <0.01% |
| Feb 2026 | 43% | 28.5% | 28.5% | <0.01% |
| Mar 2026 | 45.4% | 24.6% | 30% | <0.01% |
| Apr 2026 | 45.4% | 24.6% | 30% | <0.01% |
| May 2026 | 43% | 28.5% | 28.5% | <0.01% |
| Jun 2026 | 48% | 26% | 26% | <0.01% |
| Jul 2026 | 48% | 26% | 26% | <0.01% |
| Aug 2026 | 48% | 26% | 26% | <0.01% |
| Sep 2026 | 43% | 28.5% | 28.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 4.1M | -18.2% | -5 points | |
| 2, held 2nd | 28.5% | 2.7M | 0% | +2.5 points | |
| 3, held 3rd | 28.5% | 2.7M | 0% | +2.5 points | |
| 4, held 4th | <0.01% | 720 | 0% | 0 points |
1.
Hermès43%
Held 1st. 4.1M estimated branded searches, -18.2% vs prior month. Share -5 points.
2.
Cartier28.5%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.
3.
Gucci28.5%
Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +2.5 points.
4.
Diamond<0.01%
Held 4th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Hermès and its closest rivals
Every comparison with Hermès
50 comparisons
- Chanel vs Hermès
- DHL vs Hermès
- Disney+ vs Hermès
- FedEx vs Hermès
- Hermès vs Louis Vuitton
- Hermès vs Orange
- Hermès vs PetSmart
- Hermès vs Spotify
- Hermès vs UGG
- Hermès vs UPS
- Hermès vs Petco
- Calvin Klein vs Hermès
- Cartier vs Hermès
- Chewy vs Hermès
- Coach vs Hermès
- Gucci vs Hermès
- Guess vs Hermès
- Harley-Davidson vs Hermès
- Hermès vs Jeep
- Hermès vs Michael Kors
- Burberry vs Hermès
- Hermès vs La Roche-Posay
- Hermès vs Prada
- Dove vs Hermès
- Boss vs Hermès
- Hermès vs L'Occitane
- Hermès vs Nivea
- Best Western vs Hermès
- Hermès vs Hugo Boss
- Hermès vs Kate Spade
- Hermès vs Saint Laurent
- Fossil vs Hermès
- Hermès vs Tumi
- Clinique vs Hermès
- Hermès vs Lynx
- Dior vs Hermès
- Hermès vs Old Spice
- Hermès vs Purple
- Elastic vs Hermès
- Hermès vs Ogilvy
- Blue vs Hermès
- Hermès vs Orbit
- Hermès vs Pandora
- Hermès vs Premier Equine
- Hermès vs Impact
- Hermès vs Titan
- Evri vs Hermès
- Hermès vs Yodel
- Hermès vs WeatherBeeta
- Diamond vs Hermès
How has branded search demand for Hermès changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hermès worldwide fell from 5M to 4.1M.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among bracelet Women brands worldwide peaked at 48% in June 2026 and was lowest at 43% in October 2025.
How did search popularity change for bracelet Women brands worldwide in September 2026?
4 changes
In September 2026, Cartier gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.
In September 2026, Gucci gained estimated Share of Search among bracelet Women brands worldwide, from 26% to 28.5%.
In September 2026, Hermès lost estimated Share of Search among bracelet Women brands worldwide, from 48% to 43%.
Estimated monthly branded searches for Diamond worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
Where does Hermès compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Key Ring brands | 3rd of 5 | 5.1% | Show ranking |
| Apple Watch Band brands | 3rd of 8 | 12.2% | Show ranking |
| Courier services | 4th of 6 | 13.8% | Show ranking |
| Passport Cover brands | 2nd of 7 | 15.2% | Show ranking |
| Key Chain brands | 2nd of 8 | 15.3% | Show ranking |
| Luxury fashion houses | 3rd of 7 | 15.8% | Show ranking |
| Saddle Bag brands | 2nd of 8 | 17.8% | Show ranking |
| Prong Collar brands | 2nd of 5 | 24.2% | Show ranking |
| Deodorant Stick brands | 1st of 8 | 28.5% | Show ranking |
| Deo Stick brands | 1st of 8 | 30.6% | Show ranking |
| Saddle Pad brands | 2nd of 8 | 31.7% | Show ranking |
| Throw Blanket brands | 2nd of 3 | 40% | Show ranking |
| Bracelet Women brands | 1st of 4 | 43% | Shown above |
| Silk Scarf brands | 1st of 4 | 43.3% | Show ranking |
How is Hermès measured?
Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- hermes
- herms
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Is Hermès your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.