Hermès vs PetSmart:Which is searched more?
In September 2026, PetSmart had more branded searches than Hermès among prong Collar brands worldwide. PetSmart was estimated to have 6.1M branded searches compared to Hermès’ 4.1M, and held a 35.8% Share of Search versus Hermès’ 24.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hermès or PetSmart?
Compare the prong collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSmart, Hermès. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Hermès | Petco | Chewy | Titan |
|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 24.2% | 23.9% | 16% | 0.03% |
| Nov 2025 | 35.8% | 24.2% | 23.9% | 16% | 0.03% |
| Dec 2025 | 34% | 28% | 22.7% | 15.2% | 0.02% |
| Jan 2026 | 35.8% | 24.2% | 23.9% | 16% | 0.02% |
| Feb 2026 | 34.6% | 23.4% | 23.1% | 18.9% | 0.02% |
| Mar 2026 | 35.8% | 24.2% | 23.9% | 16% | 0.02% |
| Apr 2026 | 37.4% | 25.3% | 20.5% | 16.8% | 0.02% |
| May 2026 | 35.8% | 24.2% | 23.9% | 16% | 0.02% |
| Jun 2026 | 31.3% | 25.9% | 25.6% | 17.1% | 0.02% |
| Jul 2026 | 36.9% | 24.9% | 24.6% | 13.5% | 0.02% |
| Aug 2026 | 35.8% | 24.2% | 23.9% | 16% | 0.02% |
| Sep 2026 | 35.8% | 24.2% | 23.9% | 16% | 0.03% |
How has the Hermès and PetSmart comparison changed over the last 12 months?
3 findings
- PetSmart was ahead of Hermès in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hermès’ estimated Share of Search among prong Collar brands worldwide held steady at 24.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among prong Collar brands worldwide held steady at 35.8%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for prong Collar brands worldwide in September 2026?
2 changes
Hermès’ estimated Share of Search among prong Collar brands worldwide has lost ground for 3 months in a row, from 25.9% to 24.2% in September 2026.
Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Other head-to-heads among prong Collar brands
How each brand is measured
Brandwave collects information about searches that people make online using Hermès’ and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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