Brandwave

How popular isBurberry in search?

In September 2026, there were an estimated 2.2M branded searches for Burberry worldwide which held steady over the last 12 months. Burberry holds 5.8% estimated Share of Search among tote bag brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon28.7%
  2. Louis Vuitton22.5%
  3. Chanel19%
  4. Coach7.1%
  5. Gucci7.1%
  6. Guess7.1%
  7. Burberry5.8%
  8. Kate Spade2.6%
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Which tote bag brands compete with Burberry?

Burberry against tote bag brands worldwide, by month

Share of Search by month for Lululemon, Louis Vuitton, Chanel, Coach, Gucci, Guess, Burberry, Kate Spade. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonLouis VuittonChanelCoachGucciGuessBurberryKate Spade
Oct 202533.6%22.2%17.9%4.5%8.3%5.5%5.5%2.5%
Nov 202539.3%20.5%13.3%5.3%6.5%6.5%5.3%3.5%
Dec 202535.2%22.3%16.1%5.8%7.1%5.8%4.7%3.2%
Jan 202627.4%22.1%24.5%5.5%6.8%6.8%4.5%2.5%
Feb 202629.7%24%19.4%6%7.3%6%4.9%2.7%
Mar 202628.3%22.9%20.4%5.7%8.5%7%4.7%2.5%
Apr 202629.2%23.6%19.1%5.9%8.8%5.9%4.8%2.6%
May 202626.9%21.8%23.6%5.4%8.1%6.7%4.4%3%
Jun 202626.8%21%27.5%6.6%6.6%5.4%3.6%2.4%
Jul 202628.8%22.6%20.8%7.1%7.1%7.1%3.9%2.6%
Aug 202628.6%22.4%18.9%8.6%7.1%7.1%4.7%2.6%
Sep 202628.7%22.5%19%7.1%7.1%7.1%5.8%2.6%

  1. 1.Lululemon

    28.7%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Louis Vuitton

    22.5%

    Held 2nd. 8.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Chanel

    19%

    Held 3rd. 7.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Coach

    7.1%

    Held 4th. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  5. 5.Gucci

    7.1%

    Held 5th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Guess

    7.1%

    Held 6th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Burberry

    5.8%

    Held 7th. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  8. 8.Kate Spade

    2.6%

    Held 8th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Burberry and its closest rivals

Every comparison with Burberry

How has branded search demand for Burberry changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Burberry worldwide held steady at 2.2M.
  • Across the 12 months ending September 2026, Burberry’s estimated Share of Search among tote bag brands worldwide peaked at 5.8% in September 2026 and was lowest at 3.6% in June 2026.
  • Across the 12 months ending September 2026, Burberry fell from 5th to 7th among tote bag brands worldwide.

How did search popularity change for tote bag brands worldwide in September 2026?

  1. In September 2026, Burberry gained estimated Share of Search among tote bag brands worldwide, from 4.7% to 5.8%.

  2. In September 2026, Coach lost estimated Share of Search among tote bag brands worldwide, from 8.6% to 7.1%.

  3. Estimated monthly branded searches for Guess worldwide rose 22.3% over 12 measured months, from 2.2M to 2.7M in September 2026.

  4. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  5. Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Where does Burberry compete?

Burberry is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands6th of 85.1%Show ranking
Tote bag brands7th of 85.8%Shown above
Rain Boots brands5th of 85.8%Show ranking
Crossbody Bag brands6th of 86.1%Show ranking
Cross Body Bag brands4th of 76.4%Show ranking
Trench Coat brands4th of 87.6%Show ranking
Key Chain brands7th of 88.3%Show ranking
Saddle Bag brands6th of 89.6%Show ranking
Dress Shirt brands3rd of 89.7%Show ranking
Wellies brands2nd of 79.9%Show ranking
Sunglasses Case brands3rd of 811.4%Show ranking
Prescription glasses brands5th of 711.7%Show ranking
Scarf brands4th of 812.8%Show ranking
Sunglasses Women brands3rd of 713.1%Show ranking
Sunglasses Men brands3rd of 815.3%Show ranking
Glasses Case brands3rd of 815.4%Show ranking
Teddy Bear brands2nd of 717.6%Show ranking
Glasses Men brands3rd of 618.7%Show ranking
Laptop Bag brands4th of 819.2%Show ranking
Eyeglass Case brands3rd of 520.4%Show ranking
Silk Scarf brands3rd of 423.4%Show ranking
Eyeglass frame brands1st of 429.7%Show ranking
Coats1st of 640.6%Show ranking

How is Burberry measured?

Brandwave collects information about searches that people make online using Burberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burberry

Do you work for Burberry? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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