How popular isBurberry in search?
In September 2026, there were an estimated 2.2M branded searches for Burberry worldwide which held steady over the last 12 months. Burberry holds 40.6% estimated Share of Search among coats worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Burberry40.6%
Barbour22.1%
Canada Goose18.1%
Moncler18.1%
Mackage0.9%
Woolrich0.22%
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Which coats compete with Burberry?
Share of Search by month for Burberry, Barbour, Canada Goose, Moncler. The figures are in the table below the chart.
View monthly share of search table
| Month | Burberry | Barbour | Canada Goose | Moncler | Mackage | Woolrich |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.4% | 23.4% | 23.4% | 0.77% | 0.23% |
| Nov 2025 | 26.6% | 17.8% | 32.5% | 21.8% | 1.1% | 0.26% |
| Dec 2025 | 28.2% | 18.9% | 28.2% | 23.1% | 1.4% | 0.23% |
| Jan 2026 | 29.4% | 16% | 29.4% | 24% | 0.97% | 0.24% |
| Feb 2026 | 35.6% | 16% | 23.7% | 23.7% | 0.79% | 0.19% |
| Mar 2026 | 40.7% | 22.2% | 18.3% | 18.3% | 0.33% | 0.15% |
| Apr 2026 | 47.1% | 21.2% | 14.1% | 17.3% | 0.21% | 0.11% |
| May 2026 | 49% | 18% | 14.7% | 18% | 0.18% | 0.12% |
| Jun 2026 | 50.6% | 15.2% | 15.2% | 18.6% | 0.27% | 0.12% |
| Jul 2026 | 50.5% | 15.2% | 15.2% | 18.5% | 0.5% | 0.15% |
| Aug 2026 | 42.2% | 19% | 19% | 19% | 0.63% | 0.15% |
| Sep 2026 | 40.6% | 22.1% | 18.1% | 18.1% | 0.9% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.6% | 2.2M | +22.4% | -1.7 points | |
| 2, held 2nd | 22.1% | 1.2M | +48.2% | +3.1 points | |
| 3, held 3rd | 18.1% | 1M | +21.5% | -0.9 points | |
| 4, held 4th | 18.1% | 1M | +21.5% | -0.9 points | |
| 5, held 5th | 0.9% | 49.5K | +82.7% | +0.3 points | |
| 6, held 6th | 0.22% | 12.1K | +83.3% | +0.1 points |
1.
Burberry40.6%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share -1.7 points.
2.
Barbour22.1%
Held 2nd. 1.2M estimated branded searches, +48.2% vs prior month. Share +3.1 points.
18.1%
Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share -0.9 points.
4.
Moncler18.1%
Held 4th. 1M estimated branded searches, +21.5% vs prior month. Share -0.9 points.
5.
Mackage0.9%
Held 5th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.3 points.
6.
Woolrich0.22%
Held 6th. 12.1K estimated branded searches, +83.3% vs prior month. Share +0.1 points.
Compare search popularity between Burberry and its closest rivals
Every comparison with Burberry
5 comparisons
How has branded search demand for Burberry changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Burberry worldwide held steady at 2.2M.
- Across the 12 months ending September 2026, Burberry’s estimated Share of Search among coats worldwide increased from 28.7% to 40.6%.
- Across the 12 months ending September 2026, Burberry’s estimated Share of Search among coats worldwide peaked at 50.6% in June 2026 and was lowest at 26.6% in November 2025.
How did search popularity change for coats worldwide in September 2026?
6 changes
In September 2026, Barbour gained estimated Share of Search among coats worldwide, from 19% to 22.1%.
In September 2026, Burberry lost estimated Share of Search among coats worldwide, from 42.2% to 40.6%.
In September 2026, Canada Goose lost estimated Share of Search among coats worldwide, from 19% to 18.1%.
In September 2026, Moncler lost estimated Share of Search among coats worldwide, from 19% to 18.1%.
Mackage’s estimated Share of Search among coats worldwide has gained ground for 3 months in a row, from 0.27% to 0.9% in September 2026.
Estimated monthly branded searches for Woolrich worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
How is Burberry measured?
Brandwave collects information about searches that people make online using Burberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- burberry
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Is Burberry your brand?
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