Burberry vs Gucci:Which is searched more?
In September 2026, Gucci had more branded searches than Burberry among tote bag brands worldwide. Gucci was estimated to have 2.7M branded searches compared to Burberry’s 2.2M, and held a 7.1% Share of Search versus Burberry’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burberry or Gucci?
Compare the tote bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gucci, Burberry. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Louis Vuitton | Chanel | Coach | Gucci | Guess | Burberry | Kate Spade |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 22.2% | 17.9% | 4.5% | 8.3% | 5.5% | 5.5% | 2.5% |
| Nov 2025 | 39.3% | 20.5% | 13.3% | 5.3% | 6.5% | 6.5% | 5.3% | 3.5% |
| Dec 2025 | 35.2% | 22.3% | 16.1% | 5.8% | 7.1% | 5.8% | 4.7% | 3.2% |
| Jan 2026 | 27.4% | 22.1% | 24.5% | 5.5% | 6.8% | 6.8% | 4.5% | 2.5% |
| Feb 2026 | 29.7% | 24% | 19.4% | 6% | 7.3% | 6% | 4.9% | 2.7% |
| Mar 2026 | 28.3% | 22.9% | 20.4% | 5.7% | 8.5% | 7% | 4.7% | 2.5% |
| Apr 2026 | 29.2% | 23.6% | 19.1% | 5.9% | 8.8% | 5.9% | 4.8% | 2.6% |
| May 2026 | 26.9% | 21.8% | 23.6% | 5.4% | 8.1% | 6.7% | 4.4% | 3% |
| Jun 2026 | 26.8% | 21% | 27.5% | 6.6% | 6.6% | 5.4% | 3.6% | 2.4% |
| Jul 2026 | 28.8% | 22.6% | 20.8% | 7.1% | 7.1% | 7.1% | 3.9% | 2.6% |
| Aug 2026 | 28.6% | 22.4% | 18.9% | 8.6% | 7.1% | 7.1% | 4.7% | 2.6% |
| Sep 2026 | 28.7% | 22.5% | 19% | 7.1% | 7.1% | 7.1% | 5.8% | 2.6% |
How has the Burberry and Gucci comparison changed over the last 12 months?
3 findings
- Gucci was ahead of Burberry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burberry’s estimated Share of Search among tote bag brands worldwide moved from 5.5% to 5.8%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Gucci’s estimated Share of Search among tote bag brands worldwide moved from 8.3% to 7.1%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for tote bag brands worldwide in September 2026?
2 changes
In September 2026, Burberry gained estimated Share of Search among tote bag brands worldwide, from 4.7% to 5.8%.
Estimated monthly branded searches for Gucci worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Other head-to-heads among tote bag brands
How each brand is measured
Brandwave collects information about searches that people make online using Burberry’s and Gucci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.